# Chanelle Augustine

> Senior Product Designer @ TikTok

Location: San Jose, California, United States
Profile: https://flows.cv/chanelle

As a Senior Product Designer, I leverage my expertise to create innovative and user-centric product experiences. I have established a strong track record of delivering complex cross-platform solutions for highly technical users. I have experience designing in cyber security, ads management, data analytics, and sales quota management software.

I have a proven ability to lead design initiatives, develop low / mid / high fidelity designs, and establish product requirements in product teams. I also have a passion for mentoring designers, and I'm committed to continuous learning and improvement. I enjoy bringing delight to users, meeting their needs, and making their lives simpler.

## Work Experience
### Senior Product Designer @ TikTok
Jan 2024 – Present | San Jose, California, United States
• Led design initiative in TikTok Ads Manager (TTAM) resulting in a 14% increase in image advertisement
revenue and a 4.6% total revenue increase on the platform
• Created TTAM’s first AI automated advertisement generator + content enhancer in Q4 2024
• Built creative vision + design proposals and pitched concepts to executives & leadership team
• Delegated and monitored design work to members in the product design team
• Conducted weekly design critique sessions to audit design quality & consistency across the TTAM platform
• Mentored 20+ product designers on design execution
• Individually crafted end-to-end design experiences + design strategy for the platform
• Worked with product managers, engineers, content designers etc. to build and deliver 10+ projects 
• Interviewed and screened 15+ design candidates to help acquire top industry talent

### Product Designer @ Meta
Jan 2021 – Jan 2023 | Menlo Park, California, United States
• Established design vision for enterprise TELCO product “Actionable Insights” in the Meta Partner Analytics team
• Created user experience roadmaps, low & high fidelity designs, and prototypes
• Independently built Figma component library, increasing our team’s productivity and efficiency
• Owned the design for large segments of the product experience with minimal guidance
• Delivered complex cross-platform solutions for highly technical users (data & market analysts) and executives
• Coached four new product designers on Meta’s design libraries and best practices 
• Interviewed TELCO customers to establish pain points and influence roadmap items
• Worked with product management, engineers, and content designers to deliver high quality work 
• Co-facilitated internal workshop in Miami for “Product Foundations” team to establish our North Star
• Balanced workload in 3 product teams simultaneously
• Organized product team social events for team building

### Senior Product Designer @ Varicent
Jan 2020 – Jan 2021 | Toronto, Ontario, Canada
• Led design for "Territory Quota Planning" enterprise product
• Developed low, mid, and high fidelity designs & UX work
• Established product requirements with management
• Kicked off design initiatives in "TQP"
• Helped to establish the creative vision for our product, and ensured that we align with our user's needs
• Owned/constructed our product's design library and its components
• Presented and validating design work with CEO, COO, PMs and management bi-weekly

### User Experience Designer @ IBM
Jan 2018 – Jan 2020 | Markham, Ontario, Canada
• Created infographic and met Premier Doug Ford for successful $5 million business
proposal with IBM
• Facilitated 2 enterprise design workshops in US and Canada
• Led the UX/UI design in multiple teams
• Drafting/pitching design proposals to executives and management
• Created low, high fidelity mockups, user journeys, etc.
• Advocated for "Enterprise Design Thinking" methodology to improve efficiency across product teams
• Audited existing software for defects
• Design coach for new product designers who joined IBM

### Associate Designer @ IBM
Jan 2015 – Jan 2018 | 8200 Warden Avenue
• Created wireframes, low fidelity and high fidelity mockups for development
• Collaborated with designers to discuss practical design solutions to user experience issues
• User persona/scenario construction
• Co-facilitated internal DesignCamps for IBM executives and project managers
• Presented designs to executives and PMs
• Worked with engineering team for design implementation

### Visual Designer - Communications Team Lead @ IBM
Jan 2014 – Jan 2015 | 8200 Warden Avenue, Toronto ON
• Designed posters for events facilitated by IBM
• Designed web banners
• Participated in design critiques; provided actionable feedback about typography, layout, colour etc.
• Packaged & shipped promotional material to other Canadian IBM sites
• Delegating tasks to teammates


## Education
### Bachelor of Design in Graphic Design
York University

### Bachelor of Design in Graphic Design
Sheridan College


## Contact & Social
- LinkedIn: https://linkedin.com/in/chanelleaugustine
- Portfolio: http://chanelleaugustine.com
- Behance: https://www.behance.net/chanelledesigns/projects

---
Source: https://flows.cv/chanelle
JSON Resume: https://flows.cv/chanelle/resume.json
Last updated: 2026-04-13