Menlo Park, California, United States
Impossible is a creative agency specializing in digital healthcare experiences. Our client, Roche, is a pharmaceutical company. The Covid-19 team was formed to manage the pandemic, with apps supporting all platforms.
✅ Product Vision & Innovation: Enhanced the "Our Patient Journey" platform, driving key projects like metabolic panels, glucose monitors, and mobile testing.
✅Global Expansion: Established enterprise clients, commercialized in 24+ countries, and localized into 11 languages while ensuring privacy compliance.
✅Optimized User Interfaces: Designed seamless workflows for iOS, Android, and web, enhancing B2C, B2B, and enterprise experiences.
✅Improved Patient & Provider Workflows: Streamlined test results, health record sharing, self-testing, and provider paper flow digitization.
✅Enterprise Growth & Compliance: Expanded customers, especially in Australia, implementing home test reporting for regulatory alignment.
✅Scalable Data Integration: Strengthened portals and interfaces beyond Roche for enhanced ecosystem interoperability.
✅Market Impact: Enabled processing of 1M+ tests worldwide, driving business opportunities and healthcare accessibility.