Leading ads experience for TVPlus and Samsung Vision AI.

✅ Spearheaded design strategy to position Samsung Ads as a must-buy platform for agencies and performance marketers.

✅ Developed interactive ad formats and templates to drive higher engagement and conversion across TV, mobile, and web channels.

✅ Drove innovation in interactive ad experiences for Samsung TV Plus, identifying solutions that improved engagement and monetization.

Leading design initiatives that shape the future of Samsung's advertising platform. I focus on simplifying complex ad operations through data-driven design and automation – creating seamless, intelligent workflows for marketers.

✅ Streamlined lower-funnel campaign operations by leveraging ML to boost performance and optimize budget allocation.

✅ Redesigned and consolidated reporting systems, reducing redundancy, clutter, and duplicate features—resulting in faster insights and improved advertiser satisfaction.

✅ Drive collaboration across product, data, and engineering teams to deliver intuitive, high-impact ad experiences across Samsung's ecosystem.

✅ Partnered with engineers on revenue optimization initiatives while bridging cross-continental knowledge gaps on ML and AI features, ensuring alignment between global teams and initiative owners.

✅ Integrated 3rd-party measurement tools to provide transparent, data-driven performance insights for DSP.

Participant to Microsoft BETA-a one of a kind AL Learning Journey with Microsoft teams!

Focus on the human side relationship with product and how I can excel and improve the user experience and their journey in the products that I am working on.

Impossible is a creative agency specializing in digital healthcare experiences. Our client, Roche, is a pharmaceutical company. The Covid-19 team was formed to manage the pandemic, with apps supporting all platforms.

✅ Product Vision & Innovation: Enhanced the "Our Patient Journey" platform, driving key projects like metabolic panels, glucose monitors, and mobile testing.

✅Global Expansion: Established enterprise clients, commercialized in 24+ countries, and localized into 11 languages while ensuring privacy compliance.

✅Optimized User Interfaces: Designed seamless workflows for iOS, Android, and web, enhancing B2C, B2B, and enterprise experiences.

✅Improved Patient & Provider Workflows: Streamlined test results, health record sharing, self-testing, and provider paper flow digitization.

✅Enterprise Growth & Compliance: Expanded customers, especially in Australia, implementing home test reporting for regulatory alignment.

✅Scalable Data Integration: Strengthened portals and interfaces beyond Roche for enhanced ecosystem interoperability.

✅Market Impact: Enabled processing of 1M+ tests worldwide, driving business opportunities and healthcare accessibility.