# Chanita Jakrachai > Staff Product Designer | Ads Tech & AI, Saas, Data and Visual Enthusiast | 15+ yrs Cross Platform Solutions Location: Los Gatos, California, United States Profile: https://flows.cv/chanita With over a decade of UI/UX design experience in healthcare, networking, and SaaS, I specialize in delivering high-impact digital solutions that drive user engagement and operational efficiency. My expertise lies in optimizing complex workflows, increasing adoption rates, and enhancing business outcomes through strategic design. At Samsung Ads, I refined digital advertising platforms, streamlining workflows and increasing advertiser engagement. At Impossible, I enhanced Roche’s healthcare applications across 24 countries, improving patient accessibility to test results and optimizing enterprise workflows. Previously, at Juniper Networks and Cisco, I led A/B testing, research-driven UI improvements, and launched a data-driven dashboard that significantly boosted onboarding efficiency and user adoption. Designing impactful digital experiences isn’t just about aesthetics—it’s about solving real problems. I thrive on uncovering inefficiencies and turning them into seamless, intuitive solutions. Whether it’s helping healthcare providers deliver critical test results more effectively or empowering advertisers to make data-driven decisions with greater ease, my approach is rooted in delivering measurable outcomes. I look forward to the opportunity to bring this problem-solving mindset and drive meaningful business results through design. ## Work Experience ### Staff Product Designer @ Samsung Ads Jan 2025 – Present Leading ads experience for TVPlus and Samsung Vision AI. ✅ Spearheaded design strategy to position Samsung Ads as a must-buy platform for agencies and performance marketers. ✅ Developed interactive ad formats and templates to drive higher engagement and conversion across TV, mobile, and web channels. ✅ Drove innovation in interactive ad experiences for Samsung TV Plus, identifying solutions that improved engagement and monetization. ### Senior Product Designer @ Samsung Ads Jan 2024 – Jan 2025 | Mountain View, California, United States Leading design initiatives that shape the future of Samsung's advertising platform. I focus on simplifying complex ad operations through data-driven design and automation – creating seamless, intelligent workflows for marketers. ✅ Streamlined lower-funnel campaign operations by leveraging ML to boost performance and optimize budget allocation. ✅ Redesigned and consolidated reporting systems, reducing redundancy, clutter, and duplicate features—resulting in faster insights and improved advertiser satisfaction. ✅ Drive collaboration across product, data, and engineering teams to deliver intuitive, high-impact ad experiences across Samsung's ecosystem. ✅ Partnered with engineers on revenue optimization initiatives while bridging cross-continental knowledge gaps on ML and AI features, ensuring alignment between global teams and initiative owners. ✅ Integrated 3rd-party measurement tools to provide transparent, data-driven performance insights for DSP. ### AI Fellowship @ Microsoft AI Jan 2025 – Jan 2025 Participant to Microsoft BETA-a one of a kind AL Learning Journey with Microsoft teams! ### Senior User Interface Designer @ Career Strategy Lab Jan 2024 – Jan 2024 Focus on the human side relationship with product and how I can excel and improve the user experience and their journey in the products that I am working on. ### Product Designer @ Impossible Jan 2020 – Jan 2023 | Menlo Park, California, United States Impossible is a creative agency specializing in digital healthcare experiences. Our client, Roche, is a pharmaceutical company. The Covid-19 team was formed to manage the pandemic, with apps supporting all platforms. ✅ Product Vision & Innovation: Enhanced the "Our Patient Journey" platform, driving key projects like metabolic panels, glucose monitors, and mobile testing. ✅Global Expansion: Established enterprise clients, commercialized in 24+ countries, and localized into 11 languages while ensuring privacy compliance. ✅Optimized User Interfaces: Designed seamless workflows for iOS, Android, and web, enhancing B2C, B2B, and enterprise experiences. ✅Improved Patient & Provider Workflows: Streamlined test results, health record sharing, self-testing, and provider paper flow digitization. ✅Enterprise Growth & Compliance: Expanded customers, especially in Australia, implementing home test reporting for regulatory alignment. ✅Scalable Data Integration: Strengthened portals and interfaces beyond Roche for enhanced ecosystem interoperability. ✅Market Impact: Enabled processing of 1M+ tests worldwide, driving business opportunities and healthcare accessibility. ### Senior User Interface & Experience Designer @ Tata Consultancy Services Jan 2019 – Jan 2020 | Sunnyvale, California, United States Juniper Networks offers networking products, hardware, software, security, and SaaS solutions for B2B and B2C. ✅Led user research, A/B testing, and design sprints to enhance network troubleshooting functionalities. ✅Created UI mockups, user journeys, wireframes, and prototypes, improving usability. ✅Conducted weekly research with product teams to provide insights on user pain points. Cisco specializes in networking hardware, telecom equipment, and IT services, offering B2B, B2C, and SaaS solutions. ✅Launched vAnalytic’s dashboard, transforming complex data into user-friendly, role-based visuals. ✅Refined design assets, enhancing data presentation for a more intuitive, aesthetically pleasing interface. ✅Collaborated with a 30-person agile team to streamline onboarding and customer data management processes. ✅Worked with leadership and cross-functional teams to guide strategic decisions based on research and industry trends. ✅Developed a design library, ensuring consistency with style guides, design patterns, and visual assets. ### User Interface & Experience Designer @ Acadental Jan 2019 – Jan 2019 | Overland Park, Kansas AcaDental is cloud-based dental exam software with 3D images, STL files, videos, and images, enabling quick creation of quizzes and exams. ✅Launched AcaDental Digital Website: Increased user engagement and knowledge base for B2B, B2C, and Enterprise clients. ✅Enhanced SaaS Exam Software: Improved UI, onboarding, and admin dashboard, streamlining user experience. ✅Boosted E-Commerce Traffic: Optimized website responsiveness and UX, driving higher conversion rates. ✅Led Product Launches: Collaborated with a 10-person team to prioritize features, design, and education for digital products. ✅Created Design Libraries: Developed design, branding, and style guides to standardize AcaDental's digital and e-commerce assets. ### Visual & Experience Design Manager @ Fike Corporation Jan 2017 – Jan 2019 | Blue Springs, Missouri Fike safeguards industrial processes globally from explosions, fires, and pressure hazards. ✅Increased customer traffic and product knowledge on B2B site in 2 weeks through a research and design sprint with marketing and data science, using Tableau insights. ✅Delivered marketing materials, 3D visuals, storyboards, and video content, enhancing brand engagement. ✅Developed internal knowledge resources for conferences, improving team readiness and brand consistency. ✅Produced white papers, newsletters, and design libraries, reinforcing brand guidelines and thought leadership. ### Senior Web Interface & Visual Designer @ CivicPlus Jan 2013 – Jan 2017 | Manhattan, Kansas CivicPlus is a software platform that enhances public sector efficiency and resident satisfaction. ✅Won 2017 First Place Award for Excellence in Communication from NC City for web design excellence. ✅Conducted user research with Art Director, delivering wireframes, high-fidelity mockups, and a responsive design. ✅Collaborated with Front-end Engineers to implement design and ensured ADA compliance for accessibility. ### Designer (Contract) @ Barefoot Proximity Jan 2012 – Jan 2013 | Cincinnati Area, KY Visual Design for Marketing Materials I also Freelance for: Ideopia, Rocket Science(matter), Hill-Rom, FrontGate (HSN), Westchester Holding ### Senior Designer @ Lotus Agency Asia Jan 2009 – Jan 2010 | Bangkok,Thailand Visual Design for Marketing Materials ### Designer (Freelance work in Asia) @ Jumeirah Group / Jumeirah Hotels & Resorts Jan 2003 – Jan 2010 | Thailand Visual Design for Marketing Materials I also freelance for: Singha Beer Ai, The art of Essense Bridgehills, Microfiber Korea BTS, Bangkok Thailand Victoria Jackson, Thailand Coach IBM, Thailand Sukantra, Hotel ### Senior / Corporate Designer @ GMM Grammy PLC Jan 2004 – Jan 2005 | Bangkok, Thailand Visual Design for Marketing Materials ### Designer, at Quo-Global (Keen Publishing) @ Quo-Global Jan 2002 – Jan 2004 | Bangkok, Thailand Visual Design for Marketing Materials ## Education ### Bachelor of Arts (B.A.) in Industrial and Product Design Central Saint Martins, University of The Arts London ### BTEC in Design Central Saint Martins, University of The Arts London ## Contact & Social - LinkedIn: https://linkedin.com/in/chanita-jakrachai-85bba724 - Website: http://www.behance.net/chanitanichols --- Source: https://flows.cv/chanita JSON Resume: https://flows.cv/chanita/resume.json Last updated: 2026-04-05