• Led design and product innovation for top-tier SaaS tools

• Enhanced customer onboarding & experience to be engaging, intuitive, and effective

• Promoted product-led growth through data-driven decisions, collaborating with customers for input on product and design strategies

• Developed time-saving tools for POD sellers and small businesses at Blue Pegasus

• Develop and implement design research strategy from planning, subject outreach, to conducting user studies

• Provide leadership and guidance to design team - leading by doing, acting as a sound board, and providing recommendations

• Present key user insights to stakeholders with actionable solutions

• Apply user insights to user experience to create high-converting design solutions

• Concept and design new features for the Google events platform following Google Material and Marketing Web Standards

• Collaborate and present designs to key stakeholders including engineering, product, and Google teams

• Improve existing Google events platform with design updates

• Led strategic design initiatives across various Elizabeth Mott sub-brands

• Audited homepage, product, and checkout pages for usability and conversion for sub-brand Hanalei cosmetics

• Optimized key e-commerce pages for conversion incorporating a simplified mobile experience and reduced page load

• Spearheaded design strategy and built information architecture, user flows, and prototypes for sub-brand Prop. 65 List

• Concepted, edited, and delivered content for QuickBooks Online products across platforms including web, tools, and social campaigns

• Partnered with visual designers, product, and marketing teams to build delightful user experiences

• Solved tough problems with user-centric design through customer journey mapping, concept testing, and iteration