Zero-to-One product design, research, and product strategy for this stealth mode startup. I use inspiration, insights and influence to align globally distributed teams and build great products.

• Foundational research: market opportunity & competitive analysis.

• Core user identification, needs analysis, and user product adoption research.

• Jobs-to-be-done product strategy, design-technology feasibility alignment.

• Prototyping of design concepts, user evaluation, adoption and usability testing.

• Cross-functional partner and executive stakeholder alignment (business, product, technology & investors.)

Hands on designer and cross-product strategist, reporting to the CEO and advising C-suite leaders. Provided design, research and technical direction on UX and UI design across the organization for game and game-engine technology platforms.

▪ Leading design of HeadsUp Display (HUD) UI

▪ Component-based design system for game UI

▪ Leading redesign of game engine product strategy

Founding designer and product strategist for early-stage SaaS startup focused on identity, security, and fraud protection.

▪ Designed all brand, identity, and product experiences from earliest stage conception and seed funding to product-market pivots and final implementation and launch.

▪ Led foundational research to assess market demand and determine the business opportunity, competitive landscape and optimal product direction.

▪ Developed a “simplicity in all things" product strategy that delivered enterprise power in a consumer-friendly UX, which increased productivity and reduced onboarding time by more than half.

▪ As a hybrid designer and researcher, I conducted multiple cycles of user experience testing. Through this structured process, I created a design that 100% of users could navigate with speed and ease.

▪ Served as a key member of the founding team’s investor development effort, effectively communicating intuitive UX as a market differentiator.

Founding hands-on designer for ServiceNow’s mobile enterprise innovation platform. Design and Research for next-generation workflow management systems, IoT and mobile enterprise tools.

▪ AI Search Product Strategy & Design. Developed first-in-industry machine-learning-supported, enterprise

customer solution experience at scale. Reduced customer frustration and improved organizational efficiency.

▪ Developed a zero-code-apply mobile app builder or external clients and internal teams, to build new apps, shortening product development from years to days.

▪ Designed and drove adoption of ServiceNow’s first-ever mobile-first-for-enterprise design system.

▪ Built Agile process partnerships with Engineering and Product to make the future of Enterprise Workplace applications as accessible, intuitive and fulfilling as the best consumer app experiences.

▪ Hired, trained and mentored the UX mobile innovation team, which grew from 2 to 40+ during a time of technology talent scarcity, with a focus on inclusive leadership and a compelling workplace value proposition.

Founding Global Director of Product and Design for the FinTech-Transformation leadership team spanning the UK, EU, North America and Asia for this 320-year-old finance giant, developing its first direct-to-consumer online platform for insurance and investments.

▪ Grew the Digital Product Organization from 10 to 125 product managers, designers, and researchers.

▪ Applied behavioral economics to business and customer needs. Increased sales revenue 15% ($2.1B) across all online channels and substantially improved customer sentiment.

▪ Delivered Design Systems with quantified performance metrics (e.g., conducted/B testing that demonstrated that visual design styling changes contributed an additional $5.6M per month in increased sales.

▪ Created first-in-industry Internet of Things (IOTs) experiences for Alexa Voice UX, Connected Home, and AutoTech’s Safe-Driving App with Crash Detection.

As the company’s first-ever centralized user experience design leader, I brought commitment to quality, and delivered consumer-grade excellence to a globally distributed network of video game studios.

▪ Key leader in the international publishing partnership with TenCent Games that resulted in the first release of Call of Duty in China, the first Triple-A quality video game released in that country.

▪ Designed Activision’s micro-transaction monetized global game platform, groundwork for the highly profitable Call of Duty Mobile game, which generated more than $8billion in revenue.

▪ Led global design efforts for Game UX and apps related to Call of Duty, Call of Duty Mobile, Clan Wars mobile, Skylanders, and Destiny.

As founding design director for Hulu's startup team, I created the original, award-winning design for this first-ever prime time streaming platform, which has globally influenced the experience of watching TV and movies for millions of people.

▪ Defined and established first streaming TV UX best practices, which remain as standards today.

▪ Directed all design efforts, which included PC, mobile, touch, console and lean-back platforms.

▪ Developed original operating model and role requirements for Hulu’s design and research organization.

▪ Hired and mentored initial team of designers and researchers.

▪ Created Hulu's User Experience Research program, championed the adoption of insights by Product and executive leadership, across Los Angeles, San Francisco and Beijing.

▪ Personally designed Hulu’s ad serving/monetization platform and other enterprise tools.

Making the complex simple: restructured Symantec’s Consumer UX Design Group and created new user-focused global security products. In re-designing the Norton consumer security product line, I channeled enterprise-grade security into intuitive, easy-to-use consumer experiences. These efforts revived the brand’s market reputation, expanded the world-wide consumer base, and increased global revenues.

• Launched the award winning Norton360 product. Increased sales by $400M in 1st quarter of release. Achieved International Editors’ Choice awards including CNet and PC Magazine and Nikkei Industrial Daily.

Built and led Digitas’ largest and most productive creative team. Consulted across the global design and technology agency to solve the most challenging experience design problems. Creative and interactive solutions and campaigns for clients including: American Express, NiemanMarcus, The National Basketball Association, Kate Spade, AnnTaylor, Morgan Stanley, Johnson & Johnson, Dell Computers, Xerox... Increased online sales for Dell Computers by $1Million per day.