As Director of Design, I led the brand refresh: redefining the identity, expanding guidelines into a digital-first system, and ensuring consistent storytelling across global campaigns. I drove integrated campaigns spanning print, digital, social, OOH, and video, including the award-winning Illuminate SF 10th Anniversary. Alongside creative execution, I streamlined workflows with new project management systems, built centralized asset libraries, and directed a mix of in-house talent and external partners to deliver high-impact campaigns that elevated the brand’s global brand presence.

After Engrade’s acquisition, I developed integrated campaigns to support customer retention and enterprise sales. My work included designing creative collateral for major conferences, streamlining campaign messaging across teams, and managing marketing automation through Marketo. I collaborated closely with sales, product, and marketing leadership to align strategies and deliver consistent, customer-focused communications at scale.

At Engrade, a fast-growing EdTech startup, I created and scaled the brand identity from scratch - developing guidelines that kept web, product, and marketing assets consistent as the platform grew to 4.5M users. I designed investor decks that helped secure venture funding, produced cross-channel campaigns, and built event and customer-facing collateral that drove adoption. Engrade’s growth and consistency ultimately led to its acquisition by McGraw-Hill.

As Web Developer, I managed and evolved the organization’s website, building a custom WordPress microsite for the education program and overseeing the migration from static HTML to a CMS platform. I also designed print and digital collateral (from posters and brochures to banner ads) supporting concerts, membership, and donor engagement.