# Charles Rubinoff

> Creative & Brand Leader | Startup & Nonprofit | Design Director @ SF Travel

Location: San Francisco, California, United States
Profile: https://flows.cv/charlesrubinoff

I’m a creative and brand leader who has built and evolved identities for startups, global brands, and cultural institutions. With a foundation in both design and marketing, I thrive at the intersection of creativity and business strategy. I bring a balance of hands-on design expertise and leadership in brand systems, cross-functional collaboration, and creative direction. Curious by nature, I’m exploring how AI tools can accelerate creativity and help brands stay relevant in a fast-changing landscape.

## Work Experience
### Director, Design @ San Francisco Travel Association
Jan 2019 – Present | San Francisco
As Director of Design, I led the brand refresh: redefining the identity, expanding guidelines into a digital-first system, and ensuring consistent storytelling across global campaigns. I drove integrated campaigns spanning print, digital, social, OOH, and video, including the award-winning Illuminate SF 10th Anniversary. Alongside creative execution, I streamlined workflows with new project management systems, built centralized asset libraries, and directed a mix of in-house talent and external partners to deliver high-impact campaigns that elevated the brand’s global brand presence.

### Senior Manager, Design @ San Francisco Travel Association
Jan 2017 – Jan 2019 | San Francisco, California, United States

### Relationship Marketing Manager @ McGraw-Hill
Jan 2014 – Jan 2017 | Santa Monica, CA
After Engrade’s acquisition, I developed integrated campaigns to support customer retention and enterprise sales. My work included designing creative collateral for major conferences, streamlining campaign messaging across teams, and managing marketing automation through Marketo. I collaborated closely with sales, product, and marketing leadership to align strategies and deliver consistent, customer-focused communications at scale.

### Marketing Strategist @ Engrade
Jan 2011 – Jan 2014 | Santa Monica, California, United States
At Engrade, a fast-growing EdTech startup, I created and scaled the brand identity from scratch - developing guidelines that kept web, product, and marketing assets consistent as the platform grew to 4.5M users. I designed investor decks that helped secure venture funding, produced cross-channel campaigns, and built event and customer-facing collateral that drove adoption. Engrade’s growth and consistency ultimately led to its acquisition by McGraw-Hill.

### Web Developer @ SFJAZZ
Jan 2009 – Jan 2010 | San Francisco, California, United States
As Web Developer, I managed and evolved the organization’s website, building a custom WordPress microsite for the education program and overseeing the migration from static HTML to a CMS platform. I also designed print and digital collateral (from posters and brochures to banner ads) supporting concerts, membership, and donor engagement.


## Education
### Master of Communication Management in Annenberg Program on Online Communities
University of Southern California

### Bachelor of Arts in Art—Graphic Design
California State University, Northridge

### Bachelor of Science in Business Administration—Marketing
California State University, Northridge


## Contact & Social
- LinkedIn: https://linkedin.com/in/charlesrubinoff

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Source: https://flows.cv/charlesrubinoff
JSON Resume: https://flows.cv/charlesrubinoff/resume.json
Last updated: 2026-04-13