– Designing the UX for a transformative AI-powered interior design platform, to drive engagement, maximize usability, and user satisfaction through simple interactions

– Collaborating with cross-functional teams to conceptualize and refine AI-driven features, ensuring seamless integration and exceptional UX across mobile and web

– Driving user-centered design through in-depth interviews, usability testing, and conducting experiments to gather actionable insights

– Defined UX design vision and solutions for the Pac-12 Now streaming app, including live college sports and on-demand content across mobile, tablet, web, and smart TVs

– Led design thinking sessions with product managers, engineers, content creators, and business partners to enhance the streaming experience for Pac-12 sports fans

– Implemented team ceremonies: design reviews, ideating, and prototype sessions

– Instrumental in scaling product metrics from initial launch to 2 million monthly active users (mobile/web) and 3 million app installs through enhanced UX design

– Led design and research initiatives, collaborating with cross-functional teams to drive

the development of an AI-powered email productivity solution and workflow

– Conducted user research efforts, including interviews, usability testing, and A/B experiments, to optimize product features

– Streamlined product design operations, resulting in a measurable acceleration of development processes and increased team efficiency

– Built and led a high-performing team of 14 designers, fostering a collaborative and user-centric design culture that consistently delivered impactful solutions

– Formed and contributed to the design system initiative, driving consistency and performance across a portfolio of B2C and B2B enterprise applications