San Francisco, California
– Defined UX design vision and solutions for the Pac-12 Now streaming app, including live college sports and on-demand content across mobile, tablet, web, and smart TVs
– Led design thinking sessions with product managers, engineers, content creators, and business partners to enhance the streaming experience for Pac-12 sports fans
– Implemented team ceremonies: design reviews, ideating, and prototype sessions
– Instrumental in scaling product metrics from initial launch to 2 million monthly active users (mobile/web) and 3 million app installs through enhanced UX design