# Charles Solla

> Design Leader  |  Product Designer  |  Experience Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/charlessolla

Design leader, creative professional and team builder with 15+ years delivering delightful UX for enterprise apps for mobile and web. Proven success in developing a collaborative culture and growing Design teams
to craft high-quality experiences. Skills include: design thinking, design strategy, design operations, product design, UX workflows, information architecture, design systems, corporate identity, branding, and art direction. Goal = create inspiration, drive engagement, and results.

## Work Experience
### Experience Designer - Assistant Vice President @ U.S. Bank (formerly TravelBank)
Jan 2025 – Present | San Francisco, CA

### Staff Product Designer / Consultant @ Palazzo
Jan 2024 – Jan 2024 | New York, United States
– Designing the UX for a transformative AI-powered interior design platform, to drive engagement, maximize usability, and user satisfaction through simple interactions
– Collaborating with cross-functional teams to conceptualize and refine AI-driven features, ensuring seamless integration and exceptional UX across mobile and web
– Driving user-centered design through in-depth interviews, usability testing, and conducting experiments to gather actionable insights

### Director, Product Design @ Pac-12 Networks
Jan 2020 – Jan 2024 | San Francisco, California
– Defined UX design vision and solutions for the Pac-12 Now streaming app, including live college sports and on-demand content across mobile, tablet, web, and smart TVs
– Led design thinking sessions with product managers, engineers, content creators, and business partners to enhance the streaming experience for Pac-12 sports fans
– Implemented team ceremonies: design reviews, ideating, and prototype sessions
– Instrumental in scaling product metrics from initial launch to 2 million monthly active users (mobile/web) and 3 million app installs through enhanced UX design

### Director Of Product Design @ Amitree
Jan 2019 – Jan 2019 | San Francisco, California
– Led design and research initiatives, collaborating with cross-functional teams to drive
the development of an AI-powered email productivity solution and workflow
– Conducted user research efforts, including interviews, usability testing, and A/B experiments, to optimize product features

### Director, Product Design - ZapLabs @ Anywhere Real Estate Inc.
Jan 2015 – Jan 2019 | Emeryville, California
– Streamlined product design operations, resulting in a measurable acceleration of development processes and increased team efficiency
– Built and led a high-performing team of 14 designers, fostering a collaborative and user-centric design culture that consistently delivered impactful solutions
– Formed and contributed to the design system initiative, driving consistency and performance across a portfolio of B2C and B2B enterprise applications

### Senior UX Designer & Design Manager @ ZipRealty
Jan 2006 – Jan 2015 | Emeryville, CA
(acquired by Anywhere Real Estate, formerly Realogy in July 2015)

– Collaborated on the development of the white-label SaaS platform and online marketing strategies to improve business outcomes for real estate agents/brokerages
– Crafted the intuitive UX for consumer/business apps from understanding user needs, ideating solutions, rapid prototyping, multivariate testing, and A/B testing

### Graphic Designer @ ZipRealty
Jan 2004 – Jan 2006 | Emeryville, CA
– Developed a real-time business dashboard with data visualizations, enhancing user engagement and driving data-informed decision-making
– Led the company-wide rebranding initiative, successfully implementing new brand standards across the website, landing pages, and all marketing collateral

### Senior Graphic Designer @ Tangent Computer
Jan 1998 – Jan 2003 | Burlingame, CA
– Conceptualized marketing campaigns for website, landing pages, product datasheets, collateral advertising, and presentation decks
– Developed email marketing campaigns to improve sales and growth
– Art-directed product photo shoots for marketing communications

### Graphic Designer @ Daily Journal Corp
Jan 1996 – Jan 1998 | Los Angeles, CA
– Designed company/client websites, banner ads, magazine covers, digital brochures, print advertising, direct mailers, and annuals 
– Coordinated design projects with service bureaus, printers, and vendors


## Education
### BA in Graphic Design
California State Polytechnic University-Pomona


## Contact & Social
- LinkedIn: https://linkedin.com/in/charles-solla
- Portfolio: https://www.charlessolla.com/

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Source: https://flows.cv/charlessolla
JSON Resume: https://flows.cv/charlessolla/resume.json
Last updated: 2026-04-13