# Charles W. Hsu > Lead Product Designer at Duke Energy Corporation Location: San Francisco, California, United States Profile: https://flows.cv/charleswhsu As a Lead Product Designer, I’ve had solid success driving a broad range of revenue generating multimedia projects, from conception through launch. I excel in my leadership and team-building abilities; I have exceptional interpersonal, communication, and networking skills. My expertise extends across translating complex subject matter into a wide variety of tangible designs: skilled in data visualization, gamification, and traditional promotional materials. I’m also a highly talented illustrator and sculptor with a passion for design, an aptitude for problem solving, and a proven ability to create superior software user experience. I demonstrate a deep understanding of the underlying root technologies behind design software. I’m able to see the big picture, identifying goals and resolving issues in initial stages to effectively communicate a unified creative vision with various computer aided design. I Intuitively adapt to new technology and innovative creative processes, ensuring cutting edge designs that exceed expectations. I am dedicated to bringing abstract concepts to life through innovative tool and website development. I am committed to delivering the high standards of web development, code organization, usability, and scalability. ## Work Experience ### Lead Product Designer @ Duke Energy Corporation Jan 2022 – Present | Remote in San Francisco, CA - Charolette, NC Collaborate with stakeholders to define the overall UX strategy for the Energy Orchestration portfolio, providing leadership and guidance to ensure the team’s work aligns with strategic goals. I oversee and direct a team of UX designers, managing the design process and fostering collaboration across the product line. My role involves contributing to high-level decision-making, while ensuring that user research, information architecture, and interaction design efforts are executed in line with business objectives. Additionally, I ensure the visual design process aligns with user experience goals and work closely with cross-functional teams to integrate UX into the overall product strategy. ### Senior UI/UX Designer @ Duke Energy Corporation Jan 2020 – Jan 2022 | Remote in San Francisco, CA - Charolette, NC Leading User Experience and User Interface Design for multiple concurrent web and mobile applications while also managing and mentoring a designer all on the Digital Transformation team. Working on clean energy and cutting edge software that will help to transform fossil fuel energy products to fully sustainable energy products of the future. Serving as the primary design consultant and central point-of-contact for the creative team, partners, and decision-makers. Leading the design team in the collaborative development of customer experience across multiple touchpoints. Created holistic end-to-end experiences that benefit the overall customer experience. • Responsible for UI/UX Design requirements for Software Products like Shared Solar, Clean Energy Connect, SMART, ACCT, Renewable Advantage Calculator, GoGreen and EV App. ### Hands-On UX Design Manager @ Media Elements LLC Jan 2008 – Jan 2024 | San Francisco, California Built the company from the ground up, governing all financial matters and logistics, as well as shaping the creative direction for incoming projects. Handle all internal web design and marketing efforts; assess market position and trends, devise advertising strategy. Manage teams of subcontractors across media projects. Create design themes, graphics, and print marketing campaigns. Perform in depth client consultations; define project-scope, and translate client’s creative vision into accessible designs and content while optimizing budgets and boost ROI. Contribute creatively on 3D work and UI/UX (User Interface/User Experience). • Drive sales and develop projects including trailers, games, mobile, and web apps, ranging from $60K - $150K. Clients have included: Showtime, Cisco, Oracle, Honda, Volvo, Tippett Studio, iWin, and BeingTrue. ### Senior UI/UX Designer @ Apple Jan 2019 – Jan 2019 | Sunnyvale, CA Served as the driving force behind creative content, UX design, and front-end structure of enterprise level web application tools. Originated and enhanced pre-existing workflows, improved presentations, and redesigned artwork across 7 departments. Collaborated creatively and strategically to define project scope. Provided designs, wireframes and prototypes for the management team to work out the UX functionality of the Data Access Rights software. Sustained high-performance through continuous team guidance throughout project lifecycles. Advised on what the user flow should look like; ensured brand consistencies within designs. • Architect and team lead on the build for the front-end of the Fort Knox admin and system rights web application. • Redesigned and co-constructed the front-end of the new integrated Audit system, utilizing Tableau data dashboards. • Created Logos for GBI Audit, UDM, Data Lab, Connectors, BO Entry, GBI Data Browser, Fort Knox and GPS. • Redesigned the GBI Tools, Technologies and Services page for the Global Access Systems group. ### Web Designer/Developer Lead @ Google Jan 2018 – Jan 2018 | San Francisco Bay Area Brought in to complete a major “refresh” of a marketing website for Google University Relations group. Advised on the UI and UX of the website, gathered client specification, and provided end-to-end project management and timely deliverables. Identified users and created user profiles. • Designed, coded, launched and on time and within budget. ### User Experience Lead @ Kaiser Permanente Jan 2017 – Jan 2017 | Oakland, California Built and conducted user-testing prototypes and contributor satisfaction surveys to identify the way the users experience the site. Develop artifacts such as use cases, mockups, paper prototypes, user stories and journey maps optimized for a range of platforms, applications, and devices for proposed solutions. • Redesigned the intranet to be more user friendly; prototyped website to improve resource +28%. ### UI/UX Technology Architect @ Infosys Jan 2014 – Jan 2016 | San Francisco Bay Area Collaborated with clients Apple, Morgan Stanley, and Schlumberger to identify user flow issues, needs and expectations. Successfully designed user profiles, user flows, user maps, and wireframes. Presided over designers and developers to keep the production of the work on track and within the sprint schedule. Leveraged Agile methodology. • UX improvements increased efficiency 34% for Schlumberger 10k+ sales team w/ drill-bit inventory web app. • User Centered Design enhanced efficiency 19% for Morgan Stanley financial data visualization web app. • Intuitive design increased understanding of social network trends by 12% for Apple dynamic data visualization tool. ### Senior Web Designer @ Exent Technologies Jan 2006 – Jan 2008 | San Francisco, California Planned projects, defined objectives, prioritized and delegated tasks. Created design strategies in support of client acquisition and retention. Directed design team to increase revenue 17% for Verizon & Comcast web-based enterprise game app. ### Tech Startup Web Designer @ Grey Direct, CustomFlix, Mediabolic, Lightspeed Interactive Jan 2000 – Jan 2006 | San Francisco Bay Area Designed & built web software, animations, websites (+ coding), interactive presentations (web, CD & DVD), email & banner ads. ### Graphics Instructor, IMD Department @ The Art Institute of California – San Francisco Jan 2005 – Jan 2006 | San Francisco, California Improved student retention and understanding of animation, production, & e-commerce through lecture & demonstration. ## Education ### BA in Art - Multimedia California State University - East Bay ### Situational Leadership II Workshop in Personnel Management Class, Situational Leadership II Workshop, Personnel Management Class AMA – American Management Association ### Managing Multiple Projects in Objectives and Deadlines, Time Management Class, Managing Multiple Projects, Objectives and Deadlines, Time Management Class TrainUp.com ## Contact & Social - LinkedIn: https://linkedin.com/in/charleswhsu - Portfolio: http://mediaelements.net/portfolio/ - Portfolio: https://charleswhsu.myportfolio.com --- Source: https://flows.cv/charleswhsu JSON Resume: https://flows.cv/charleswhsu/resume.json Last updated: 2026-04-13