• Led the end-to -end design of scalable access control systems, including field-level visibility and editing permissions, improving security and unlocking enterprise adoption across 60%+ of customers

• Partnered with cross-functional teams to standardize permissions, driving consistency, reducing user error, and supporting expansion into regulated enterprise markets

Mentoring new and junior designers, helping them improve their confidence by providing guidance and feedback.

Enterprise Products

• Spearheaded the design and launch of Analytics, achieving over 50% user adoption and driving a decrease in customer churn rates

• Elevated admin experiences to improve customer security and onboarding

Foundational Design (Trust, Tools, Process)

• Improved internal support processes, resulting in over 20% reduction in support workload through Spam Prevention and Self-service Auth updates

• Played a key role in elevating designer skillsets and streamlining tooling, improving overall design quality and operational efficiency

• Maintained and refined design system components such as typography, iconography, and layout, ensuring usability and consistency across the board

• Developed and scaled design system focusing on typography, accessibility,

color, and consistency

• Pioneered new features in chatbot/ML technology, resulting in 160%+ increase in

task-completion speed and improving customer satisfaction by 15%

• Created Highline Beta's design system, improving design and development consistency

• Conducted user research to validate solutions for a new venture in the CPG industry; coordinated with directors to define growth targets and customer experience; iterated & implemented designs, exponentially growing the monthly customer base

• Analyzed and redesigned web platforms to boost engagement, conversion rates, and overall user experience, including enhancing accessibility, SEO, and responsiveness