# Charles Yoakum

> Senior UX/UI Product Designer  - 3Cloud Solutions

Location: Richmond, California, United States
Profile: https://flows.cv/charlesyoakum

Senior Visual Designer & Lead Creative leading brands to visual creation across all verticals, B2B, B2C, ABM, social share, email, physical collateral and sales materials. Working with and leading teams to improve UX and UI on both product and marketing for greater conversion to MQLs and SQLs. Brand scalability and accessibility a specialty. Together, let’s make your experience memorable.

Portfolio: http://charlesyo.com - Email: charles.yoakum@gmail.com

Collaborate with Marketing & Product Managers to make data-driven decisions using analytics, follow & maintain brand identity standards, create user interfaces and user experiences to increase conversion rates & brand recognition.

Core Competencies:
•	Online, Print and Mobile Media
•	Cohesive Visual & Graphic Design
•	Managed Design Teams
•	Art Direction Campaigns & Photoshoots
•	Logo & Branding Design
•	User Experience & User Interface
•	Strategized Marketing Campaigns
•	Video Production & Editing
•	Award Winning Illustrator

Accomplishments:
•	Increased sales in the B2B Furniture market in a 2-year period by over 20% - from $70M to over $80M
•	Grew start-up sales by over 800% in the music business – encompassing streaming and vinyl sales and merchandise
•	Established design department, implemented scalable processes, & brand standards, positioning company for further growth

Please contact me at 415.706.8034 for your graphic, visual design or art direction opportunities.

## Work Experience
### Senior UX/UI Product Designer @ 3Cloud
Jan 2023 – Present | San Francisco Bay Area

### UX Experience - Associate Creative Director @ IBM
Jan 2021 – Jan 2023 | San Francisco Bay Area
- Product design lead & UX consultant on TECO’s interactive bill, transitioning redesigned paper bills into multi-release MVP and R2 releases. Lead customer validation panels leading to PSC approval of design changes
- Product design lead on a major telecom Data Marketplace initial sessions - design lead on wire-framing; lead design presentation with client on mid-fidelity “wireframes” to demonstrate IBM’s understanding of the problems, as well as demonstrate potential solutions
- Redesigning Versant Power’s print bill, working as design lead to establish key visual components, digest the new Versant Brand (and expand its usage beyond current range), and lead creation of all bill elements and all deliverables in line with key deadlines
- Lead creative on presentations for several leading utilities and world-wide telecommunications companies, resulting in successful representation of IBM objectives
- Product design - built & tested various UX prototype interactions for client approval on interactive applications, collaborating with clients and developers on seamless design hand-off
- Leading Design Thinking workshops to encapsulate the “Voice of Customer” within a lean, strategic environment, as well as multiple iterations on product design
- Collaborating with team members on design best practices for data visualization within multiple vertical production
- Identified key components within bill production and data visualization for Versant Power & Tampa Electric and Gas
- Work directly with clients, printers and key data members to smooth transition of bill redesign, reinforcing Versant branding by incorporating fonts, colors and other key elements
- Participate in customer interviews, identifying key pain points and areas for strategic improvement
- Lead creative, driving deliverables that delight clients, promote change and growth through rapid iteration and testing using research to drive cohesive and innovative solutions

### Senior Visual Designer/Art Director, Brand @ Lively, Inc.
Jan 2019 – Jan 2021 | San Francisco, CA
- Designed & developed an extended brand system and style guide, modernizing Lively Inc. with a scalable visual system that informs all customer touchpoints
- Spearheaded UX/UI development & design for mobile & desktop support center/FAQ, increasing interaction, lowering friction & increasing customer satisfaction metric 
- Redesigned mobile and desktop experiences and interaction models from wireframes to full interfaces to support growing ABM & SEO strategies 
- Partnered with cross-team functionality for a B2B focused shift involving new product offering, as well as segmenting collateral for multiple verticals to increase MQLs in the sales pipeline and increase partnership potential with Business Development 
- Collaborated with sales teams and managing directors to solve complex issues, including data visualization, sales decks, partner & ABM marketing materials
- Art Directed external vendor video and asset creation, from animation storyboards to nationally advertised OOH campaigns
- Collaborated with Digital Marketing, Product Marketing and Content Managers using 
data-driven insights to drive interaction models, customer flows and schematics
- Drove creative, keeping several concepts and products in development simultaneously
- Strategized and executed multiple social media marketing campaigns in conjunction with content strategy

### UX/UI Visual Designer @ Stitch Labs
Jan 2018 – Jan 2019 | San Francisco, CA
Collaborated with Digital Marketing, Product Marketing and Content Mangers using 
data-driven insights to drive interaction models, customer flows and schematics
Drove creative, keeping several concepts and products in development simultaneously
Developed and designed an extended brand system, modernizing Stitch Labs with a scalable visual system that informs all customer touchpoints
Collaborated with sales teams and managing directors to solve complex issues, including data visualization, sales decks, partner & ABM marketing materials
Strategized and executed multiple social media marketing campaigns in conjunction with content strategy

### Visual Designer @ Accenture
Jan 2018 – Jan 2018 | San Francisco, CA
Concepted storytelling, artwork, branding & layouts for print and digital projects from both client briefs and disruption sessions with sales teams
Developed finished artwork, working within brand guidelines, to reinforce brand styles and visual touchpoints
Crafted full sales experience collateral while juggling multiple projects and deadlines
Collaborated with business teams and managing directors to solve complex issues, including data visualization, interaction models and experiential storytelling

### Graphic Design/Art Director @ YOAKUM DESIGN
Jan 2005 – Jan 2018 | San Francisco, California, United States
Freelance graphic design, visual design & art direction consultation that researches, strategizes and engineers creative visual storytelling solutions for a wide range of clients. A sample of clients:

•	The Langner Group - Oversaw re-branding of premiere cybersecurity firm; Art directing promotional video production and website design
•	Verizon - Created web graphics for quarterly mobile services campaign; illustrated award-winning Progress Leaders internal campaign designed to further recognition of outstanding Verizon employees
•	Zimmer - Co-art directed, storyboarded and illustrated product introduction video for multi-layered advertising campaign; Zimmer has a worldwide reach for prosthetics
•	Zenni Optical - Graphic design of web landing pages to increase group collection sales across the American ecommerce sales channel
•	Smart Sparrow - Upgraded UX & UI for ed-tech website, utilizing adaptive eLearning technology. Collaborated on two modules: astronomy and geo-thermal education
•	URJ Camp Newman - Multi-tiered graphic design: logo design to spearhead rebuilding funding efforts post-Santa Rosa fires, resulting in over $400k raised to date, expanded identity through T-shirt and additional collateral design
•	Global Wine Company - Designed web landing pages and graphic treatments for B2C intermediary for corporate wine clubs (NYTimes, Michael Mina, etc.)
•	Xperiencify - Partnered with founders to create advertising and mood boards for Switzerland-band ecommerce travel site, allowing for a passion for storytelling in a single piece, utilizing typography, color and photography to communicate the message
•	Translite Sonoma - Designed and implemented the first database-driven website for the luxury lighting company based in Sonoma. The site reflected the open design, bright light & beauty of their handmade glass creations

### Senior Visual Designer/Art Director @ Fríant & Associates
Jan 2017 – Jan 2018 | oakland, ca
B2B Manufacturing company based in Oakland, CA specializing in office furniture and related accessories – sales increased over 20% during my tenure

•	Motivated visual problem solver ready to define and amplify the brand
•	Build rapid prototypes and participate in user testing
•	Identify design roadblocks and implement solutions
•	Showcase design thinking & concepts
•	Contribute to a feedback culture, striving to improve the quality of everything
•	Assist in building templated visual design systems
•	Detail oriented with strong presentation & organization skills
•	Provide energetic leadership in a fast-paced environment
•	Pay close attention to typography & color
•	Ensure brand vision remains cohesive across channels

### Director of Graphic Design & Marketing @ Fríant & Associates
Jan 2016 – Jan 2017 | oakland, ca
B2B Manufacturing company based in Oakland, CA specializing in office furniture and related accessories - Sales increased over 20% during my tenure there

•	Oversaw all visual design - concept, execution and project management 
•	Ensure brand vision remains cohesive across channels
•	Provide creative leadership to junior designers in a hands-on way
•	Lead and mentor other designers through collaboration and feedback
•	Resolve complex design issues and elevate and evolve website aesthetic
•	Guide creative development
•	Direct look and feel and art direct campaigns, product launches and partnerships
•	Lead creative presentation to senior stakeholders
•	Identify creative solutions and strategy to get there
•	Think through user flows and translate to visual designs
•	Contribute to brand evolution
•	Ensure brand vision remains cohesive across channels
•	High-level strategic thinking while being detail oriented – keeping close watch on typography & color

### Art Director @ Ripple Music
Jan 2015 – Jan 2017 | Walnut Creek, CA
Start-up vinyl and music streaming label dedicated to underground metal and psychedelic music releases based in Walnut Creek, CA - Sales increased over 800% for this scrappy start-up during my tenure there

•	Push design boundaries while creating a memorable brand experience 
•	Work under tight deadlines and manage multiple projects
•	Develop, define and evolve brand
•	Direct look and feel and art direct campaigns
•	Develop visual design with an understanding of B2C UX/UI, marketing collateral and mobile interactions
•	Design both independently and with a team
•	Pay close attention to details while thinking big picture
•	Manage external marketing needs
•	Build strong partnerships with vendors


## Contact & Social
- LinkedIn: https://linkedin.com/in/charlesyo
- Website: http://charlesyo.com

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Source: https://flows.cv/charlesyoakum
JSON Resume: https://flows.cv/charlesyoakum/resume.json
Last updated: 2026-02-23