# Charm B.

> Product Design Lead at FCB Health New York

Location: New York, New York, United States
Profile: https://flows.cv/charm

Charm'd to meet you! I'm a curious Product Designer with a background in community cultivation and content creation for agencies and tech companies like The Public Good Projects, Google, POPSUGAR, Leaf Group, and many others. I am a life-long learner and explorer, always looking for my next project and adventure.

## Work Experience
### Product Design Lead @ FCB Health New York | An IPG Health Company
Jan 2024 – Present | New York, NY

### Senior Product Designer @ FCB Health New York | An IPG Health Company
Jan 2023 – Jan 2024 | New York, New York, United States

### Product Designer @ FCB Health New York | An IPG Health Company
Jan 2021 – Jan 2023 | New York, New York, United States

### Adjunct Professor @ Parsons School of Design - The New School
Jan 2022 – Jan 2022 | New York, New York, United States

### UX/UI Designer @ The Public Good Projects
Jan 2020 – Jan 2021 | New York, New York, United States

### User Interface Designer @ CrowdLobby, LLC
Jan 2020 – Jan 2020 | New York, New York, United States
Delivered a hi-fi prototype, a design system to structure future solutions, and a usability report which focuses on research findings and future recommendations to make users feel more confident to contribute to campaigns that hire lobbyists.

### Graphic Designer + Social Media Marketing Manager @ Marobru, Inc.
Jan 2018 – Jan 2019 | New York, New York, United States
Designed a scalable template structure for annual campaigns. +30% user reach YOY and +70% user engagement YOY for 2019 campaigns.

### Google Maps Community Manager (via Synergis) @ Google
Jan 2019 – Jan 2019 | New York, New York, United States
Supported the 100+ million community via product updates, bi-monthly moderator feedback sessions, bug triage, moderator/vendor escalations, etc. Conducted visual preference tests and surveys to increase community visibility with UX/UI designers and product teams.

### Integrated Marketing Manager @ Al Roker Entertainment, Inc
Jan 2017 – Jan 2018 | New York, New York, United States
Developed organic/paid marketing solutions and value-based strategies to leverage the brand equity of a cooking show in pre-production and a reality-competition TV show, Girl Starter and show sponsors: Staples, Vera Bradley, Visa, Microsoft, Air Force, Klarbrunn, and AT&T.

### Social Media + Events Manager @ Love With Food
Jan 2015 – Jan 2015 | Foster City, CA
Lead the content strategy team to develop the brand voice, YouTube content, and increase sales through social media and email marketing campaigns through brand partnerships. Increased monthly subscribers by 25% with new in-house creatives and brand activations.

### Community Manager, SHOPSTYLE @ POPSUGAR
Jan 2013 – Jan 2014 | San Francisco Bay Area
Developed the social media strategy for ShopStyle's re-launch featuring Miranda Kerr and engage the fashion community and its influencers through the #WeShopStyle campaign.

### Lead Community Manager @ Blue Shell Games
Jan 2013 – Jan 2013 | San Francisco, CA
Created the social media strategy, app launch announcements & updates and the social care channels for the communities of Facebook Games: Lucky Bingo, Lucky Slots and The Lost Treasures of the Copper Scrolls.

### Community Manager @ Leaf Group
Jan 2010 – Jan 2013 | Santa Monica, CA
Directed the diverse social media and content strategy for Demand Vertical Network and developed best practices for both social play and social care. Built social metrics dashboards to measure campaign performance and establish KPIs for top 10 verticals.

### Marketing Manager @ Los Angeles Theatre Center
Jan 2009 – Jan 2010 | Los Angeles, CA
Managed marketing initiatives and team: public relations, graphic designer, box office, and webmaster, in anticipation of all events related to the theater, theater companies-in-residence, and local burgeoning community of Downtown Los Angeles.

### Marketing Manager + Event Producer @ Gen Art
Jan 2005 – Jan 2009 | San Francisco, CA
Produced compelling and creative brand partnership opportunities for emerging artists and luxury brands by producing 30+ high-profile events annually (film screenings, concerts, runway fashion & art shows).


## Education
### UX/UI Design Immersive
Flatiron School
Jan 2019 – Jan 2020

### Bachelor of Arts - BA in Mass Communication
Menlo College


## Contact & Social
- LinkedIn: https://linkedin.com/in/charmb
- Portfolio: https://www.charm.haus/

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Source: https://flows.cv/charm
JSON Resume: https://flows.cv/charm/resume.json
Last updated: 2026-03-30