# Charmi Chovatia

> Product Designer | UX/UI Designer | AI-integrated · B2B & B2C SaaS · Accessibility

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/charmi

I'm a Product Designer with a Master's in Interaction Design and 4+ years of experience designing intuitive, accessible digital experiences for SaaS, B2B, and product-led companies.



I specialize in taking complex, high-friction workflows and transforming them into seamless, human-centered experiences, from early research and ideation all the way through high-fidelity prototypes and design systems. Some highlights from my work:



 ✦ 40% increase in user engagement through inclusive, interaction design-led SaaS features



 ✦ 30% faster task completion by redesigning payroll & employee management workflows



 ✦ 95% client satisfaction rate across freelance product engagements



 ✦ 20% improvement in stakeholder engagement through structured UX communication



I bring a research-first mindset, a strong eye for visual consistency, and a collaborative approach to working with engineers and product managers. I'm passionate about accessibility (WCAG), scalable design systems, and making products that work for everyone.

## Work Experience
### Product Designer @ AAK TELE-SCIENCE, INC.
Jan 2024 – Present | San Francisco, CA
Owned the full design lifecycle for 0→1 B2B SaaS features across web and mobile, from user research and wireframes to high-fidelity Figma prototypes and design systems. Focused heavily on accessibility and inclusive design, simplifying complex payroll workflows into seamless, intuitive experiences.

### Product Designer @ Infinite Options LLC
Jan 2024 – Jan 2024 | San Jose, CA
Designed user-centered B2B solutions by combining competitive analysis, heuristic evaluations, and usability testing into scalable Figma design systems. Worked closely with stakeholders to translate research insights into clear, actionable product experiences that improved workflow clarity and task success.

### Product Designer @ Freelance UI/UX Designer
Jan 2023 – Jan 2024 | San Francisco, CA
Took on end-to-end product engagements spanning B2B and B2C, handling everything from user research and journey mapping to accessible, high-fidelity prototypes. Translated complex technical requirements into intuitive UI patterns, consistently delivering polished experiences that exceeded client expectations.

### Product Designer @ World Access
Jan 2022 – Jan 2023 | India
Built and documented scalable design systems and UI standards across multiple platforms, ensuring visual consistency and accessibility throughout. Streamlined complex interfaces through user-focused problem-solving, making products more intuitive for a diverse range of users.

### Product Designer @ California State University - East Bay
Jan 2021 – Jan 2022 | Hayward, CA
Designed responsive web and mobile interfaces for university grant projects, ensuring seamless cross-platform experiences aligned with accessibility standards.

### Designer @ Unknown
Jan 2010 – Jan 2016 | Ahmedabad
Built and managed a clientele of over 100+ people and jewelers; assisting each from ideation to handing over the final jewelry


## Education
### Master's degree in Interaction Design
California State University - East Bay

### Web Design and Development Coursework
Mission College

### Metal and Jewelry Arts
National Institute of Jewellery Design

### Bachelor's degree in Accounting
Gujarat University


## Contact & Social
- LinkedIn: https://linkedin.com/in/charmichovatia
- Portfolio: https://www.charmichovatia.com/

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Source: https://flows.cv/charmi
JSON Resume: https://flows.cv/charmi/resume.json
Last updated: 2026-04-13