# Charmie Shah > Creative Director | Clients - JKR, Google, Adobe, YouTube, Dropbox, Fenty, LEGO + Location: New York, New York, United States Profile: https://flows.cv/charmie I'm an independent creative director and designer with a background in branding (strategy, design, and motion). Currently, I lead teams on really exciting branding projects for a variety of clients. Previously, I've collaborated with renowned agencies like JKR and Bulletproof on award-winning projects, including the rebranding of Burger King, Bud Light Seltzer, and Jet Puffed. In recent years, I've expanded my experience by leading major events for Google (I/O22 and Search On22), spearheading unique events at Dropbox, and shaping content and product strategy for Adobe Express India. Additionally, I contribute to the next generation by teaching within the Master's in Branding program at SVA and mentoring young creatives by helping them navigate their creative careers via ADPList. My work has been awarded and recognized by Fast Company, TechCrunch, Ad Age, Ad Week, Brand New, The Dieline, Forbes, Thrillist, and CNBC, to name a few. Connect with me: https://calendly.com/charmieshah ## Work Experience ### Creative Director and Designer @ Once Upon a Brand LLC Jan 2021 – Present Clients - Google, YouTube, Adobe, Spotify, Meta, Lego, Dropbox, Hims & Hers, Plaid, Intuit, Casper, Vox Media (Popsugar, Thrillist), Biden-Harris Campaign, Red Antler, Design Matters Media, Creative Collective, Lambda Legal, Shion studios, SWAT studios and more. ### Creative Director & Designer @ Ramp Jan 2026 – Present | New York City Metropolitan Area ### Creative Director & Designer @ Intuit Jan 2025 – Jan 2026 | New York, United States Led an internal branding for Intuit’s team with the VP of Design. Creative directed and designed a bold, non traditional Design Matters keynote using brand-led design, motion, and storytelling to redefine the corporate deck experience. ### Creative Director @ Meta Jan 2024 – Jan 2025 | New York, New York, United States Led the creative direction, visual storytelling, and motion design for Meta’s flagship Connect 2025 event, where the world sees the future of AI, AR/VR, and the metaverse. Led a powerhouse team of designers, motion designers, and producers to craft an immersive, on-brand experience that inspired developers, elevated Meta’s product launches, and strengthened the company’s position as an industry leader. ### Creative Director @ Meta Jan 2024 – Jan 2024 | New York, United States Led the branding and experiential storytelling for Meta’s 2024 Connect event.Managed a team of art directors, designers, and motion designers to bring the event to life. ### Creative Director & Designer @ Dropbox Jan 2022 – Jan 2025 | New York City Metropolitan Area Successfully led the design and execution of three design summits: "Heritage & Horizons" (2025), "Blank Space" (2024) and "Craft Class" (2023). From concept to completion, I worked closely with a production agency to ensure every element aligned with the event's theme and transformed event spaces into immersive experiences that brought the concepts to life. Heritage & Horizons (2025): Led end-to-end creative direction and design for Dropbox’s internal Design Summit in New Orleans, crafted to inspire creatives to rediscover the power of foundational successes and channel them into future innovation. Directed brand identity, visual storytelling, motion graphics, keynote presentations, and broadcast assets. Managed cross-functional collaboration with a production agency to bring the vision to life. Blank Space (2024): Empowered designers by cultivating a space for exploration and overcoming creative fear. Led the creative direction for the event's branding, encompassing concept, design, motion, video, the establishment of a design system, overall look and feel, branded experiences, naming, and tone of voice. Craft Class (2023): Facilitated connections within Dropbox's remote design teams. Designed branding that reflected diverse creative collaboration. Design included Brand identity design, environmental graphics, stage design, badge design, print collateral, keynote graphics, and digital/motion assets. ### Brand Creative Director @ YouTube Jan 2025 – Jan 2025 | New York, New York, United States Led the creative vision for YouTube’s activation at the WHEER and Hoppy Hour event. Directed an art director, illustrator, and production agency to bring concepts to life across two distinct experiences—an interactive stage reflecting YouTube Kids’ educational themes, and a curated VIP lounge transformed into a playful, room-by-room interactive experience for key opinion formers and their children. Crafted the overarching storytelling and scenic design to reflect YouTube Kids as a brand delivering “nutritious” content for kids—across pillars like reading, movement, healthy eating, and arts & crafts. Oversaw all visual touchpoints including spatial design, signage, uniforms, and activity materials, ensuring a cohesive and engaging brand experience. ### Design Director (via Instrument) @ Spotify Jan 2024 – Jan 2024 | New York, United States Led the redesign of Spotify's ad platform at Instrument, focusing on Abstracted UI for streamlined marketing and Mock Brands for targeted advertiser messaging. Established design guidelines and assets for consistency across marketing materials, enhancing Spotify's brand image and future campaign capabilities. ### Lead Creative Strategist @ Adobe Jan 2023 – Jan 2024 | New York, New York, United States Launched content strategy for India: Pioneered India's content strategy, establishing a foundation for high-quality, locally-relevant content that resonates with users. User-First Design: Led the partner agency and designers to craft user-friendly templates reflecting Indian trends and seasonal moments, empowering effortless, relatable content creation. Built a high-performing team: Led and mentored a team of designers, ensuring efficient production and adherence to quality standards. ### Sr. Art Director @ hims & hers Jan 2023 – Jan 2023 | New York City Metropolitan Area Hims & Hers is a healthcare brand that breaks down stigmas around sensitive health issues with humorous and irreverent campaigns. To attract more viewers to their YouTube channel and raise awareness about sensitive health issues, I art directed and designed several 60-second SEO explainer videos without voiceovers using a combination of bold typography, existing imagery and motion that further helps with the storytelling of each video. ### Sr. Art Director (Through Magnit) @ Google Jan 2022 – Jan 2022 | New York, United States Worked as a core creative to conceptualize & develop the branding for Google I/O22 and Search On’22. Storyboarded videos and engaging graphics for event keynotes (Sundar Pichai & other keynote speakers), broadcast assets and web. Design graphics and collaborated with motion designers to bring the designs to life. ### Senior Visual Designer @ Vox Media Jan 2021 – Jan 2021 | New York City Metropolitan Area I worked with Group Nine Media's BrandShop team (in-house agency) to art direct visually branded content and experiences for brands like Thrillist and PopSugar. Led the art direction for brands like Fenty Beauty, CVS, Travel Nevada, Lyric, Culvers and more. Worked collaboratively with specialized illustrators and photographers to bring the story-driven art direction to life. ### Senior Brand Designer @ Bulletproof Jan 2021 – Jan 2021 | New York, United States Work includes the rebranding of an iconic 90's brand, Oreo Easter 2022, So delicious brand extension, Kevita Packaging, Del Monte Packaging design and more. ### Brand Designer & Strategist @ Jones Knowles Ritchie Jan 2020 – Jan 2020 | New York City Metropolitan Area Played a leading role in designing brand identity campaigns, packaging, gifs for incredible brands like Bud Light Seltzer, teams at MLS and NFL, Jet Puffed, and Burger King including Graphic, Motion, Typography, Iconography and Photography. Was a part of many winning pitch projects helping the agency earn more recognition and new clients. ### Brand Designer @ Jones Knowles Ritchie Jan 2019 – Jan 2020 | New York, NY, United States Clients include - Bud Light Seltzer, a prominent MLS team, Bud Light, Budweiser, Mike's Hard Sparkling water and Bud Light Platinum ### Art Director @ Red Bangle Jan 2020 – Jan 2020 | Bengaluru, Karnataka, India Designed storyboards to visually tell stories for major healthcare brands. ### Brand & Motion Designer @ HunterGatherer Jan 2018 – Jan 2018 | United States Worked on strategy and design briefs for GreeNYC, Vans, Uber and The New York Times Magazine. Implemented ideas and design executions including iconography, branding, 2D animation and stop motion videos. ### Senior Graphic Designer @ Pink Lemonade Communications Pvt Ltd. Jan 2015 – Jan 2016 | Bangalore Worked with multidisciplinary teams to rebrand the visual language and voice of brands including Shell, Uber and Microsoft in India with motion graphics, environmental graphics and social media. Served as a mentor to incoming designers and interns. ### Graphic Designer @ The Bold Creative Jan 2015 – Jan 2015 ### Creative Lead @ frapp India Jan 2014 – Jan 2015 | Mumbai Area, India Worked for a start-up in a close-knit, collaborative group,to develop and create the brand tone and social media for the company. Played an integral role in the company’s growth and helped them acquire new clients and partners by creating visually compelling and narratively sound client pitch decks. ### Graphic Designer @ Mixeron Jan 2013 – Jan 2014 Worked on design briefs for the company including brand identity, infographics and animation. ## Education ### Masters in Branding in Brand Strategy School of Visual Arts ### Communication Design Pratt Institute ### B.A. in Multimedia in Graphic Design B.D.Somani Institute of Arts & Fashion Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/charmieshah21 - Website: https://www.charmieshah.com/ - Website: https://calendly.com/charmieshah --- Source: https://flows.cv/charmie JSON Resume: https://flows.cv/charmie/resume.json Last updated: 2026-04-07