B2B SERVICE DESIGN – DROPSHIPPING & PRIVATE LABEL:

• Spearheaded end-to-end UX from concept to launch in an ambiguous domain, covering research, complex service flows, landing page design, SaaS-inspired features, and iterative design improvements.

• Achieved top Google rankings (#1 for 5+ years) for two landing pages, driving sustained sales growth.

WEBSITE REDESIGN FOR B2B:

• Led a large-scale website redesign to enhance service discoverability, accessibility, and user engagement for B2B private-label services

• Updated and maintained the design system in Figma.

• Resulted in a 150% increase in service page traffic, 65% growth in sales-qualified leads, and 30% reduction in customer service inquiries.

AFFILIATE DASHBOARD DESIGN | DATA VISUALIZATION

• Led the end-to-end design and launch of the affiliate dashboard, creating an intuitive user experience for both B2B and B2C affiliates.

• Achieved a 30% faster onboarding process, 80% first-month retention, and a 12% increase in referral-driven sales.

SERVICE LANDING PAGE REDESIGN – WHOLESALE & CUSTOM MANUFACTURING:

• Led the end-to-end redesign, increasing inquiries by 35% and wholesale order revenue by 20% through strategic UX enhancements.

REDESIGN OF A LARGE-SCALE B2C WEBSITE; BRAND VISUALS & DESIGN SYSTEM CREATION:

• Contributed to a 58% increase in total sales revenue within the first quarter.

• Applied user-centered design principles to develop cohesive visual concepts and marketing materials (catalogs, social media, and email campaigns), improving brand engagement and user experience across digital touchpoints.

• Redesigned product packaging and labels with a focus on usability and visuals, contributing to increased customer appeal and improved sales performance.

• Led product development process, integrating user insights, market trends, and business goals.

• Defined product vision and strategy via in-depth user and competitive research.

• Collaborated cross-functionally (R&D, production, marketing, sales, suppliers, distributors) to ensure user-centered, market-ready solutions.

• Launched 50+ product lines - many became best-sellers, driving customer growth and sales.

• Secured Leaping Bunny and PETA certifications, boosting brand trust and visibility.

LARGE-SCALE MOBILE APP DESIGN | DESIGN SYSTEM DEVELOPMENT | INTERNAL TOOLS

• Led a cross-functional design team to deliver a high-volume B2C/B2B mobile shopping app with complex user types (local merchants, diverse buyer personas) and business flows.

• Created a modular design system and scalable UI component libraries in Figma for multi-role users (vendors, buyers, admins).

• Achieved 100% task success in usability testing; projected to reduce onboarding time by 20–40%.

• Collaborated closely with product and engineering to ensure high-quality delivery under tight deadlines.

• Shopify-certified UX designer delivering 100+ projects for startups across multiple platforms like Shopify, WordPress, Wix, and Squarespace.

• Led end-to-end design and rapid prototyping to define product vision and launch MVPs with a user-centered approach.

• Drove product discovery and user-centered solutions through user research, market research, user interviews, wireframing, prototyping, and usability testing.

• Improved usability, accessibility, and conversion rates by 25–50% through data-driven design & A/B testing.