• Led the production of 200 welcome kits for students in need

• Revamped the organization's logo and color palette to establish trust and reliability

• Headed the making of a promotional video to show credibility

• Proposed UX improvements & managed all UI decisions for the

responsive web application

• Designed the company brand guidelines including the logo, color

palette, and graphics [library/principles]

• Collaborated closely with the marketing and engineering team to

establish realistic timelines and ensure pixel-perfect implementation

• Oversaw the production of more than 100 host welcome kits

• Led the re-design of the responsive website for UC Berkeley's

archaeology research facility

• Defined site's information architecture; organized the department

database while protecting sensitive data

• Increased site traffic by 300% with the start of a blog