Accelerated the delivery of high-priority initiatives by managing cross-functional working groups, improving ongoing business operations, and ensuring alignment for key milestones and strategy.

• Developed and implemented a strategy for quarterly planning process to facilitate better collaboration across sales and product teams, addressing a critical need identified by the executive team

• Led a 25+ person cross-functional team to launch first-of-its-kind shoppable content experience with QVC, also advising on long-term strategy, resourcing considerations, and go-to-market risk assessment

• Managed an effort to unify Roku’s ad tech, reduce operational costs, and improve scalability by ensuring strategic alignment among senior stakeholders and maintaining broad visibility into program progress

Developed data-driven insights, drove go-to-market strategy, and led complex initiatives to foster growth of a healthy business ecosystem through policy improvements, creator education, and legal compliance.

Select achievements:

• Led 15+ person go-to-market initiative for the announcement and launch of Community Guidelines policy trainings; launch impacted millions globally and user reception was majority positive

• Identified user trends by conducting regular feedback analysis; developed a reporting framework to share bi-annual insights for all policy issues

• Drove large-scale compliance updates for the European Digital Services Act (DSA); ensured timely implementation of new legal language and operational workflows across multiple cross-functional teams

Managed go-to-market launches, developed scaled communications, and optimized operational workflows for the YouTube Partner Program, which enabled creators to monetize their content in over 100 global markets.

• Navigated competing business objectives for a high visibility user issue by securing senior buy-in on a new troubleshooting workflow for creator channel suspensions

• Improved the creator experience by launching new in-product appeals process; partnered with product, eng, and UX to scale from pilot to 90% coverage, resulting in 35% reduction in related support cases

• Reinforced creator account security by driving YouTube’s first go-to-market awareness campaign for 2-step verification enrollment, increasing adoption by 45 percentage points

Support incentive programs and international expansion by developing business cases to influence the product feature roadmap and deploying tools for premium video ads and complex deal pricing.

Select achievements:

• Supported 5x business growth by launching product features to maximize yield on high-value inventory and expand product availability to 10 new international markets

• Reduced pricing errors by ~30% and unlocked substantial incremental revenue by developing requirements and securing stakeholder buy in for a new deal management tool

Accelerated video ad sales by bringing $100M+ in new reservation ads products to the Americas market, scaling regional operations, and serving as the voice of the customer to global product teams.

Select achievements:

• Scaled workflows for new premium video ad offering in the US accounting for $100M+ in first year revenue by launching a new campaign management process for regional sales and support teams

• Identified opportunity to save 5+ annual employee headcount by automating a process previously managed through spreadsheets; influenced cross-functional team to prioritize feature launch