# Chelsea Baker

> Product Strategy & Program Management (Ex-YouTube / Ex-Google)

Location: San Jose, California, United States
Profile: https://flows.cv/chelseabaker

Seasoned program management & product go-to-market professional with 10+ years of experience driving strategic cross-functional initiatives for high-growth technology companies like YouTube and Google. Industry knowledge of digital ad sales, creator platforms and monetization, online video and CTV, and trust & safety.

Areas of Expertise: creator economy & technology, program management, product strategy, user experience, product operations, go-to-market strategy, commercialization, written & verbal communication, collaboration, business tools & workflows

## Work Experience
### Senior Program Manager @ Roku
Jan 2024 – Jan 2026 | San Francisco Bay Area
Accelerated the delivery of high-priority initiatives by managing cross-functional working groups, improving ongoing business operations, and ensuring alignment for key milestones and strategy.
- Developed and implemented a strategy for quarterly planning process to facilitate better collaboration across sales and product teams, addressing a critical need identified by the executive team
- Led a 25+ person cross-functional team to launch first-of-its-kind shoppable content experience with QVC, also advising on long-term strategy, resourcing considerations, and go-to-market risk assessment
- Managed an effort to unify Roku’s ad tech, reduce operational costs, and improve scalability by ensuring strategic alignment among senior stakeholders and maintaining broad visibility into program progress

### Global Product Activation Manager, Trust & Safety @ YouTube
Jan 2022 – Jan 2024 | San Francisco Bay Area
Developed data-driven insights, drove go-to-market strategy, and led complex initiatives to foster growth of a healthy business ecosystem through policy improvements, creator education, and legal compliance.
Select achievements:
- Led 15+ person go-to-market initiative for the announcement and launch of Community Guidelines policy trainings; launch impacted millions globally and user reception was majority positive
- Identified user trends by conducting regular feedback analysis; developed a reporting framework to share bi-annual insights for all policy issues
- Drove large-scale compliance updates for the European Digital Services Act (DSA); ensured timely implementation of new legal language and operational workflows across multiple cross-functional teams

### Product Solutions Lead, Creator Monetization @ YouTube
Jan 2018 – Jan 2022 | San Bruno, California, United States
Managed go-to-market launches, developed scaled communications, and optimized operational workflows for the YouTube Partner Program, which enabled creators to monetize their content in over 100 global markets.
- Navigated competing business objectives for a high visibility user issue by securing senior buy-in on a new troubleshooting workflow for creator channel suspensions
- Improved the creator experience by launching new in-product appeals process; partnered with product, eng, and UX to scale from pilot to 90% coverage, resulting in 35% reduction in related support cases
- Reinforced creator account security by driving YouTube’s first go-to-market awareness campaign for 2-step verification enrollment, increasing adoption by 45 percentage points

### Global Product Lead, YouTube Reservation Ads @ Google
Jan 2015 – Jan 2018 | San Francisco, CA
Support incentive programs and international expansion by developing business cases to influence the product feature roadmap and deploying tools for premium video ads and complex deal pricing.

Select achievements:
- Supported 5x business growth by launching product features to maximize yield on high-value inventory and expand product availability to 10 new international markets
- Reduced pricing errors by ~30% and unlocked substantial incremental revenue by developing requirements and securing stakeholder buy in for a new deal management tool

### Americas Regional Product Lead, YouTube Reservation Ads @ Google
Jan 2013 – Jan 2015
Accelerated video ad sales by bringing $100M+ in new reservation ads products to the Americas market, scaling regional operations, and serving as the voice of the customer to global product teams.

Select achievements:
- Scaled workflows for new premium video ad offering in the US accounting for $100M+ in first year revenue by launching a new campaign management process for regional sales and support teams
- Identified opportunity to save 5+ annual employee headcount by automating a process previously managed through spreadsheets; influenced cross-functional team to prioritize feature launch

### Account Manager, Mobile Display (AdMob) @ Google
Jan 2012 – Jan 2013 | Mountain View, CA
Managed $2M quarterly mobile ad revenue through strategic consultation, campaign implementation, and ongoing optimization for some of Google’s largest advertising customers.

### Account Coordinator, Mobile Display (AdMob) @ Google @ CDI Talent & Technology Solutions
Jan 2011 – Jan 2012 | Mountain View, CA
- Supported the Mobile Display team in client services for high profile clients across all verticals, including proposal creation, campaign launch and management, reporting, and billing
- Developed resources for the Mobile Display team, including full mobile spec sheet, screenshot database, and client-friendly list of top apps and sites on the AdMob network

### Account Coordinator @ SHIFT Communications
Jan 2011 – Jan 2011
- Provided recommendations and guidance for media and analyst briefings, improved social media engagement, and secured speaking and award opportunities for Tech/B2B clients
- Maintained essential public relations resources, including editorial calendars, contact databases, and coverage trackers

### Marketing & Design Intern @ Trendy Lime
Jan 2010 – Jan 2011
Create promotional graphic artwork for upcoming events

### Marketing & PR Intern @ Oceanhouse Media, Inc
Jan 2009 – Jan 2009
Wrote marketing plan for the current portfolio of iPhone apps
Updated and maintained social media entries (Facebook and Twitter) for corporate marketing
Edited press releases and built contact lists for new applications
Collaborated on and tested apps, including a December 2009 Top #10 App in the iTunes Store

### Marketing Intern @ Intel
Jan 2008 – Jan 2008
Planned UMG presence and tracked partner participation in a major industry event to exhibit the developing connected mobile device market
Created graphic artwork for use at various technology trade shows
Planned and coordinated UMG presence at a major industry event to facilitate networking among ecosystem partners
Updated content for marketing collateral for business partners
Worked with agencies on graphic design projects and marketing collateral for corporate use

### PR Intern @ Candelori Communications
Jan 2007 – Jan 2007
Collaborated with PR and marketing team to develop client business strategies
Compiled editorial calendars, speaking opportunities, and target lists for various clients to distribute press releases and articles to media publications
Wrote articles, press releases, and news pitches to submit to the aforementioned media publications
Developed fact sheets, website designs, and company messaging to serve as PR and marketing collateral
Filmed and created web video for Candelori Communications website
Video Production &; Filmed and edited a documentary about an intervention performed by a UCSD Communication Senior Seminar class
Filmed and edited several projects for media coursework


## Education
### Bachelor of Arts Degree in Communication
UC San Diego

### Interaction Design
Cooper Professional Education

### Spanish Culture and Language Program in Spanish
Universidad Internacional Menéndez Pelayo


## Contact & Social
- LinkedIn: https://linkedin.com/in/chelsea-baker-21b518a

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Source: https://flows.cv/chelseabaker
JSON Resume: https://flows.cv/chelseabaker/resume.json
Last updated: 2026-04-13