Leading end-to-end product design for a multi-sided rental and property management platform with over 3M monthly users. Partnering closely with cross-functional teams focused on Growth, Engagement, and Conversion to define 0→1 products and features for both B2B and B2C across web, iOS, and Android.

• Applying exceptional visual design craft and user-centered problem-solving to drive key wins, including a 46% conversion boost on improved UX lead flows and a 67% increase in engagement for a new Airbnb-friendly listing feature.

• Strategically led initiatives across the user journey, from site architecture and new navigational paths to detail page redesigns, onboarding flows, AI integration, and product monetization.

• Consistently share well-defined points of view, prototypes, and presentations to align stakeholders. A key part of my role involved raising the bar for quality and cementing the design team as critical thought partners.

• Developed a new design system as part of a comprehensive site redesign. Created frameworks to maintain visual consistency, UX patterns, and accessibility.

• Mentoring junior designers, identifying candidates for hire, and promoting culture-building practices like regular group critiques and team bonding activities.

Introduced design principles, pioneered foundational user research, and fostered cross-functional collaboration among an engineer-heavy team.

Developed IA and key workflows for a web application that allows insurance professionals to save time by centralizing data and streamlining tasks.

• Expanded and refined the design system.