•One of the first designers hired, collaborated with cross-functional teams to successfully launch Candy.com , served as design directly responsible individual on three critical user journey; including Marketplace, Payments, and Identity Verification.
•Managed end-to-end design for a new art & culture vertical, attracting partnerships with Netflix, Getty Images, and MCNY, and increasing user engagement by 25%.
•Developed new design system components in collaboration with system engineers, enhancing UI consistency across the platform and reducing development time for new features by 20%.
