• Partner with brand stakeholders to design data-driven marketing solutions on PebblePost’s programmatic direct mail and CTV platform, translating business objectives into scalable audience targeting, data integration, and campaign architectures.

• Lead technical discovery and solution design sessions with marketing, data, and engineering teams, advising on CRM integrations, JavaScript tag implementation, and audience segmentation strategies.

• Leverage SQL and Python to analyze large transactional and intent datasets, developing tailored audience models and campaign strategies aligned with brand performance goals.

• Collaborate with Sales and GTM teams during client onboarding and expansion discussions, providing technical guidance on data integrations, platform capabilities, and implementation feasibility to support solution evaluation and adoption.

• Serve as a trusted technical advisor to client stakeholders, communicating complex platform capabilities to both technical and non-technical audiences while partnering with Product and Engineering teams to improve platform functionality.

• Contributed to development and maintenance of mobile and web applications supporting 1.7M global users, diagnosing issues and delivering feature enhancements that improved product stability and user experience.

• Partnered with Product, QA, and engineering teams in an Agile SCRUM environment to design and implement frontend features aligned with product requirements and customer needs.

• Integrated with backend APIs into frontend applications, ensuring reliable data flow and seamless interaction between client interfaces and platform services.

• Leveraged reusable component libraries to accelerate development cycles and maintain consistent UI patterns across the platform.

• Utilized Jira to track technical tasks, manage development timelines, and coordinate cross-team delivery of product features.

KafkaESK (OS Labs)

• Led data-driven marketing initiatives supporting ticket sales and membership campaigns by analyzing customer data and building targeted audience segments.

• Queried relational data using SQL within the Tessitura CRM database to generate campaign audiences and performance insights.

• Presented campaign analysis and reporting to stakeholders, translating complex data insights into actionable marketing strategies.

• Managed and mentored an associate responsible for campaign execution while coordinating cross-department production timelines.

• Developed digital marketing campaigns using HTML, CSS, and JavaScript, delivering customized solutions for institutional and departmental initiatives.

• Collaborated with stakeholders to evaluate requirements and implement integrations with email service providers and marketing tools.

• Provided technical guidance on campaign implementation, ensuring adherence to platform best practices and optimal user experience.