I lead end-to-end UX for complex integration programs on Patagonia.com, designing and contributing new components and patterns to the existing design system as part of cross-functional projects that span engineering, product, brand, and external partners. I present strategic UX recommendations directly to senior leadership to drive alignment, secure budget, and balance business objectives with user needs.

Designed the Shop Used PDP component, surfacing used product alternatives on new product pages and connecting Patagonia's resale business directly into the core commerce experience.

Led UX design for the Trade-In migration to Patagonia.com, increasing visitor volume and significantly reducing digital rejection rates.

Redesigned global navigation and taxonomy through end-to-end discovery, persona mapping, and in-person usability testing to improve product discoverability across the site.

Planned and executed unmoderated research studies via UserTesting, synthesizing findings into actionable design decisions across commerce, navigation, and circular experiences.

Led end-to-end UX design for RealSize - a machine-learning fit solution offering personalized sizing recommendations - designing user flows, wireframes, and high-fidelity UI in Figma, with a focus on making a complex ML-powered tool feel intuitive and confidence-building for shoppers

Designed a fit and style solution for Levi’s; presented the product vision directly to their leadership team

Led end-to-end design for a native iOS mobile app, from MVP definition through Apple App Store launch, providing evidence-based therapy skills to parents via machine learning feedback; the app was subsequently acquired by Mantee, a leading virtual mental health platform

Defined MVP goals and core user flows in close collaboration with stakeholders and engineering, translating product vision into a shippable, user-ready experience

Conducted user research and synthesized insights into iterative design improvements, ensuring the product reflected how parents actually needed to engage with the tool

Designed, built, and iteratively improved own e-commerce site, owning all UX, content design, information architecture, and product presentation decisions

Consulted with small business owners to design and launch e-commerce sites and digital storefronts, helping brick-and-mortar clients establish online presence during COVID-19