• Led 0 → 1 design of enterprise roofing software to optimize the output of GoodLeap’s network of 20,000 contractors

• Defined and drove product strategy in close partnership with Product and Engineering, delivering key features within 6 months

• Navigated ambiguity during major product pivot, aligning stakeholders and accelerating delivery of critical initiatives

• Built foundational design system and token architecture, enabling scalable UI development and improving cross-team consistency

• Contributed to data-driven, agentic AI roofing assistant, helping define workflows and user experience

• Led cross-functional stakeholder alignment, facilitating working sessions to balance design quality, speed, and technical constraints

• Led end-to-end redesign of cross-platform app, driving 500% increase in annual traffic and 100% growth in user engagement

• Reduced customer support volume by 30% through redesign of key workflows and improved information architecture

• Led user research and usability testing, increasing comprehension of complex data models from 26% to 100%

• Influenced product and executive stakeholders through strategic storytelling and presentations

• Mentored and guided 8 junior to mid-level designers, improving output quality and strengthening design culture

• Created scalable design system and contributed to company-wide brand evolution

• Designed cross-platform, data-dense interfaces optimized for web, mobile, and tablet experiences

• Helped ensure accessibility to our 900,000+ patients by creating accessibility-centered guides for WCAG 3.0 adherence

• Led multi-surface experience design for online user portal, increasing NPS by 10 points

• Reduced user drop-off by 22% through cross-functional collaboration with Product, Engineering, and Data teams

• Contributed to enterprise design system, providing mentorship and improving consistency across teams

• Designed end-to-end user journeys, including wireframes, high-fidelity mockups, and production-ready prototypes

• Built and contributed to scalable design systems, improving consistency and accelerating development across teams

• Lead initiatives on inclusive design, web accessibility, and gamification

• Designed user flows, wireframes, high-fidelity mockups, and production-ready prototypes

• Led Lean UX workshops, translating insights into product improvements and measurable experience gains

• Mentored junior designers and promoted UX best practices, strengthening team capabilities and design maturity

• Supported product launches by providing clear handoff documentation and hosting QA sessions

• Collaborated closely with engineering to recognize technical constraints and minimize dev rework

• Secured six 5-star reviews from Revenue River’s clients

• Collaborated with product managers and developers in agile environment

• Utilized analytics to lead data-driven iterations on existing features

• Managed overseas team of 12 developers and provided code support

• Drove outcomes for optimal business impact through experimentation and data-driven design updates.