# Chelsea Williams

> Staff Product Designer | 0→1 & Enterprise Products | Design Systems, Data Visualization, AI

Location: San Francisco, California, United States
Profile: https://flows.cv/chelseawilliams

I’m a Staff Product Designer with 10+ years of experience designing and delivering digital products for web and mobile.

In recent years, I’ve focused on leading 0→1 and enterprise-scale initiatives. I drive product strategy and partner closely with Product, Engineering, and Data to bring complex ideas to life. My work spans scalable design systems, data-rich interfaces, B2B SaaS, B2A customer solutions, and AI-driven products.
 
I’m particularly drawn to solving complex problems at scale, whether that means simplifying workflows, designing for large datasets, or building systems that support long-term product growth. I’ve led high-impact initiatives that improve engagement, streamline operations, and deliver measurable business outcomes.
 
Currently based in San Francisco and open to connecting with teams building thoughtful, high-impact products.

## Work Experience
### Staff UX Designer @ GoodLeap
Jan 2025 – Present | San Francisco Bay Area
• Led 0 → 1 design of enterprise roofing software to optimize the output of GoodLeap’s network of 20,000 contractors
• Defined and drove product strategy in close partnership with Product and Engineering, delivering key features within 6 months
• Navigated ambiguity during major product pivot, aligning stakeholders and accelerating delivery of critical initiatives
• Built foundational design system and token architecture, enabling scalable UI development and improving cross-team consistency
• Contributed to data-driven, agentic AI roofing assistant, helping define workflows and user experience
• Led cross-functional stakeholder alignment, facilitating working sessions to balance design quality, speed, and technical constraints

### Lead Product Designer @ EverBright
Jan 2023 – Jan 2025 | San Francisco, CA
• Led end-to-end redesign of cross-platform app, driving 500% increase in annual traffic and 100% growth in user engagement
• Reduced customer support volume by 30% through redesign of key workflows and improved information architecture
• Led user research and usability testing, increasing comprehension of complex data models from 26% to 100%
• Influenced product and executive stakeholders through strategic storytelling and presentations
• Mentored and guided 8 junior to mid-level designers, improving output quality and strengthening design culture
• Created scalable design system and contributed to company-wide brand evolution
• Designed cross-platform, data-dense interfaces optimized for web, mobile, and tablet experiences

### Product Designer, UX @ Mayo Clinic
Jan 2022 – Jan 2023
• Helped ensure accessibility to our 900,000+ patients by creating accessibility-centered guides for WCAG 3.0 adherence 
• Led multi-surface experience design for online user portal, increasing NPS by 10 points
• Reduced user drop-off by 22% through cross-functional collaboration with Product, Engineering, and Data teams
• Contributed to enterprise design system, providing mentorship and improving consistency across teams
• Designed end-to-end user journeys, including wireframes, high-fidelity mockups, and production-ready prototypes

### Senior UX Designer @ World Wide Technology
Jan 2019 – Jan 2022 | Denver Metropolitan Area
•  Built and contributed to scalable design systems, improving consistency and accelerating development across teams
•  Lead initiatives on inclusive design, web accessibility, and gamification
•  Designed user flows, wireframes, high-fidelity mockups, and production-ready prototypes
•  Led Lean UX workshops, translating insights into product improvements and measurable experience gains 
•  Mentored junior designers and promoted UX best practices, strengthening team capabilities and design maturity
•  Supported product launches by providing clear handoff documentation and hosting QA sessions
•  Collaborated closely with engineering to recognize technical constraints and minimize dev rework

### UI/UX Designer @ Revenue River
Jan 2018 – Jan 2019 | Golden, Co
• Secured six 5-star reviews from Revenue River’s clients
• Collaborated with product managers and developers in agile environment
• Utilized analytics to lead data-driven iterations on existing features
• Managed overseas team of 12 developers and provided code support
• Drove outcomes for optimal business impact through experimentation and data-driven design updates.

### Web Designer & Developer @ EmoryDay, LLC
Jan 2017 – Jan 2018 | Remote
• Solved conversion issues for small to medium-sized companies through research, design, and development
• Utilized HTML, CSS, JavaScript, and PHP to build efficient WordPress development environments 
• Provided logo design and custom illustration services

### UX Freelancer and Developer @ self-employed
Jan 2014 – Jan 2017 | Fort Collins, CO
• Designed and developed 24 SEO-optimized websites for small businesses and non-profit organizations 
• Provided logo and custom illustration services to dozens of clients
• Created photo-realistic digital assets for new product concepts


## Education
### Masters in TCM
Five Branches University

### Pre-requisites studies in Biology and Human Physiology
University of Wyoming


## Contact & Social
- LinkedIn: https://linkedin.com/in/fenneccreative
- Portfolio: https://www.fenneccreative.com

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Source: https://flows.cv/chelseawilliams
JSON Resume: https://flows.cv/chelseawilliams/resume.json
Last updated: 2026-04-13