Led a team to build a componentized system (including component library, templates, visual editor, for both mobile and PC end) from 0 to 1 for exhibition front pages, greatly improving design and development efficiency. It was applied to multiple exhibition projects and extended to B2B trade projects.

Responsible for the design of large-scale exhibition projects (e.g. the 131st Canton Fair, CCPIT Exhibition Cloud Platform);

Function design and component optimization for the middle platform, sorting out complex concepts, balancing experience and development costs;

Led the research on exhibition industry and e-commerce websites, which assisted product decision-making, customer positioning and strategic direction;

Optimized the cooperation process of cross-functional teams, promoted team efficiency and experience precipitation, and helped 3 designers grow.

Top 5% in two of the three performance evaluations, named “the 2021H2 Flash Star” of the department.

Managed the design team (7-9 people) under Adult English Learning Business Group , responsible for the design of several products, including Laix® English, Dongni® English A+, Laix® Pronunciation, Alix AI, etc.

Deeply participated in and directly influenced important product decisions. Controlled the quality of requirements and design quality. Promoted the design team to establish relevant mechanisms, professional ability models, etc., significantly improved the team's growth and vitality, and cumulatively cultivated 11 designers.

Through user research, prototype testing, competitive analysis and so on, combined user problems and product opportunities to help the team break through the bottleneck, establish direction, and optimize the experience.

Responsible for the design of the interactive exhibition room of the company, collaborated with the design agency to create solutions and promote implementation.

Dongni English®️A+ is an upgraded version of Dongni English®, which is more intelligent, practical and focused on enhancing oral English. I designed the overall framework and did UX&UI design from 0 to 1；served as the design lead (4-person team), leading the team to upgrade the learning experience; collaborated with PMs and researchers to create a new model of English learning, alleviating the problem of lacking English conversation environment and being embarrassed to speak among Chinese learners; controlled the demand and design quality, optimized the workflow and improved the efficiency.

3 personal patents, 7 team patents

Dongni English®️ had millions users, billions of revenue, and was selected as the official language training tool for G20 Summit volunteers.

Designed creative ways of mobile English learning, from assessment, customized plans to practice. The design was referred by other products in and outside the industry.

Designed the back-end system for content management and teaching assistant.