# Cheng "Lily" Li > Product Designer Leader, Scaling 0→1 & 1→N Products Location: Castro Valley, California, United States Profile: https://flows.cv/chenglilyli 15+ years leading B2B/B2B2C design, from 0→1 startups to enterprise SaaS. I specialize in designing AI-driven workflows and building high performance teams in high-compliance sectors like healthcare and finance. Expert at bridging the gap between innovative strategy and scalable execution while fostering design team growth and cross-functional alignment. ## Work Experience ### Head of Product Design @ Reco Jan 2024 – Present ### Principal Product Designer @ Reco Jan 2023 – Jan 2024 ### Staff Product Designer @ Abnormal Security Jan 2022 – Jan 2023 Leading design of new product areas after reorganization and org flattening ### Product Design Manager @ Abnormal Security Jan 2022 – Jan 2022 ### Staff Product Designer @ Abnormal Security Jan 2021 – Jan 2022 ### Senior Product Designer @ Abnormal Security Jan 2021 – Jan 2021 ### UX Mentor @ Designlab Jan 2019 – Jan 2023 Mentoring students in UX Research and Interaction Design ### Lead User Experience Designer @ Federal Home Loan Bank of San Francisco Jan 2021 – Jan 2021 ### Senior User Experience Designer @ Federal Home Loan Bank of San Francisco Jan 2018 – Jan 2021 | San Francisco Bay Area ### Designer and Illustrator @ Cheng "Lily" Li Jan 2008 – Jan 2021 • Founded and launched fashion accessory brand, UpbeatPals (2020) • Created internationally successful toy designs for Yes Anime and Viz Media (2013-2014) • Illustrated book content for Coloring Concept Inc. (2016), bird wing that was featured in NASA exhibit at Kennedy Space Center (2013), scientific concepts that have been published in journals such as Proceedings of the National Academy of Sciences, PLoS One, and BioOne (Since 2006); created product cover and product usage instructions for beauty supply company EYEMIMO (2010), created cover illustrations for scientific articles published in news outlets such as Science Daily, UMN Today, EarthSky (2012) • Designed logos for organizations and companies, e.g. American Society of Mammalogists, Center for Computational Earth and Environmental Sciences (Since 2005) • Designed print and web promotional materials for SF Bay Area event, Animation on Display (2011 - 2015) • Led workshops and demonstrated at events for international art supplies company DeleterUSA (2013) ### Senior User Interface Designer @ EHE Health Jan 2016 – Jan 2018 • Initiate and lead the design of web and print projects, while working ​closely with program manager, analyst, engineers and other stakeholders. Execute design stages from ideation to hand-off for digital development • Design, develop, and maintain client facing communication platform • Work collaboratively inside a cross-functional team, effectively integrating design expertise inside an agile development environment. • Evaluate and introduce technology to the team, e.g. Bootstrap, Zurb Foundation, Figma, InVision ### User Interface Designer @ EHE Health Jan 2013 – Jan 2016 • Lead front-end development through writing HTML & CSS templates, establishing UI standards, and giving team workshops (e.g. Sass) • Create interactive wireframes (low and high fidelity), as well as graphics (e.g. icons and infographics) for clinical web applications • Led redesign projects with focus on usability, brand identity, responsive design, and consistency. • Guide remote team during development of a native mobile app (iOS and Android) ### Life Sciences Research Assistant @ Stanford University Jan 2008 – Jan 2013 • Designed and developed award-winning websites; created private resources repository with Drupal • Created award-winning presentations (e.g. World Lagomorph Conference 2012), authored successful grant/fellowship proposals, coauthored several peer-reviewed publications, and authored a portion of an award winning book (Ecosystem of California. ISBN: 9780520278806) • Spearheaded research projects that explore the relationships between climate change and animal population dynamic; researched, designed, and troubleshot lab experimental protocols; • Mentored junior lab members and graduate students • Performed ancient DNA extraction, amplification, and cloning; curated specimens and create digital database with Access and mySQL; conducted spatial analysis with ArcGIS; analyzed large genomic data ### Visiting Artist @ American Museum of Natural History Jan 2008 – Jan 2008 Illustrated and photographed fossils, created one tonal restoration drawing of a skull from fossil fragments ### Bonner Leader @ AmeriCorps Jan 2004 – Jan 2005 • Recruited, interviewed, and coordinated 16 tutors; established a new afterschool K-8 literacy development program (Bears United in Literacy Development) in Richmond • Initiated and developed chemistry study group at Berkeley High, through Y-scholars program • Assisted planning of Leadership Symposium and COOL Idealist conference ## Education ### Bachelor of Arts - BA University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/lilycli --- Source: https://flows.cv/chenglilyli JSON Resume: https://flows.cv/chenglilyli/resume.json Last updated: 2026-04-13