# Chengtian Wei > Co-Founder @ PAiMo | WebApp, Nextjs, Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/chengtian Hey! I am Sky, I’m a digital marketing specialist and educator with a strong foundation in computer science and a passion for combining technology with strategy to drive results. With hands-on experience managing Google Ads, Facebook Ads, and e-commerce platforms like Amazon and Shopify, I focus on data-driven growth, user engagement, and ROI optimization. I’ve led website development and performance marketing efforts for media, retail, and education sectors—enhancing visibility, streamlining user experience, and generating measurable impact. Certified in Google Ads and data analytics, I leverage insights to inform decision-making and continuously improve campaign effectiveness. In parallel, I’ve also taught HTML, CSS, JavaScript, and Python to K–12 students, fostering both technical skills and creative thinking in the next generation of coders. I’m always exploring new tools and strategies to stay ahead in a fast-changing digital landscape, and I thrive in collaborative environments where innovation and impact intersect. ## Work Experience ### Co-Founder @ PAiMo Jan 2025 – Present | San Francisco Bay Area Worked as a Software Developer for PAiMo, a badminton club management platform built to help clubs organize events, manage members, track player skills, and streamline match operations. Contributed to the development of responsive, user-focused features across the platform, including event management tools, real-time scoring, analytics dashboards, and club administration functions. Supported the delivery of scalable web application functionality using modern development practices, helping create a reliable and intuitive product for players, organizers, and badminton communities worldwide. ### Board Secretary @ PIV Club Foundation Jan 2025 – Present As Director of Operations & Finance at PIV Club Foundation, a nonprofit organization, I oversee the company’s financial management, operations strategy, and regulatory compliance to support our mission of building an AI-driven sports and community platform. My role bridges finance, legal, and organizational operations to ensure transparency, sustainability, and scalability. • Manage nonprofit financial planning, budgeting, and cash flow, ensuring compliance with nonprofit reporting standards. • Oversee accounts receivable/payable, vendor contracts, and donation processing, negotiating favorable terms and optimizing payment methods. • Implement accounting procedures and reporting automation to streamline reconciliation and provide the board with real-time financial insights. • Direct corporate compliance and legal filings, including IRS nonprofit registration and grant documentation • Coordinate with program, product, and marketing teams on resource allocation and operational priorities. • Build internal processes and SOPs to support scalable, mission-driven operations as Paimo expands its community programs and technology initiatives. ### Software Developer @ ET Digital Jan 2025 – Present | Santa Clara, California, United States Provide custom web development services using Next.js and React to build modern, responsive, and scalable websites tailored to client needs. Develop front-end interfaces with the Next.js framework to deliver fast performance, SEO-friendly architecture, and a smooth user experience, while building and integrating a Node.js backend to support business logic, APIs, database connections, and dynamic functionality. Manage the full development process from planning and implementation to testing and deployment, ensuring each website is reliable, maintainable, and aligned with the client’s brand and goals. ### Digital Marketing Team Lead @ ET Digital Jan 2024 – Present | Santa Clara, California, United States Specialized in managing Google Ads and Facebook Ads campaigns, optimizing ad performance to drive traffic and conversions. Developed and executed digital marketing strategies across various platforms, ensuring alignment with business goals. Built and maintained websites using WordPress, focusing on SEO, user experience, and responsive design. Analyzed campaign metrics and website analytics to continuously improve results and maximize ROI. Collaborated with cross-functional teams to create cohesive online marketing efforts that enhanced brand visibility and customer engagement. ### Marketing Specialist @ The Epoch Times Jan 2023 – Present | San Francisco Bay Area Built the local NTDTVSF website with a focus on user-friendly design and functionality. Maintained the local Epoch Times SF and NTDTVSF websites, ensuring updates, security, and optimized performance. Collaborated with teams to align content with marketing strategies, improving user engagement. ### Account & Marketing Specialist @ Michley Electronics Inc. Jan 2022 – Present | Santa Clara, California, United States I managed the company’s accounts receivable and inventory accounting, ensuring accurate financial reporting across multiple retail and distributor channels. Using QuickBooks Online as the primary accounting platform, I supported both day-to-day bookkeeping and month-end close. • Managed accounts receivable for major platforms including Amazon, Wayfair, Walmart, and distributor accounts, ensuring timely invoicing, collections, and reconciliations. • Processed customer payments and maintained up-to-date ledgers in QuickBooks Online. • Oversaw inventory accounting, reconciling stock counts with system records and tracking cost allocations. • Assisted with bank reconciliations, journal entries, and month-end close. • Partnered with the external CPA to support GAAP compliance and accurate tax reporting. ### Operation and Marketing Specialist @ San Francisco High School of the Arts Jan 2022 – Jan 2025 | San Francisco Bay Area I manage the school’s daily operations, accounting processes, and administrative compliance, while also supporting enrollment growth through digital initiatives. My work bridges finance, operations, and marketing to ensure smooth organizational performance. • Oversee budgets, vendor payments, and reimbursements, maintaining accurate financial records and real-time reporting dashboards. • Developed and documented accounting procedures for tuition receivables; negotiated ACH vs. credit card processing to reduce costs. • Independently completed legal filings, including nonprofit registration and USCIS I-129 petitions for employee visas. • Coordinate operations across admissions, finance, and academic departments to improve efficiency and workflows. • Support enrollment through digital marketing campaigns (Google Ads, newsletters, website updates) with accountability to budget goals. ### Coding Teacher @ San Francisco High School of the Arts Jan 2022 – Jan 2025 | San Francisco, California, United States Delivered comprehensive instruction in HTML, JavaScript, CSS, and Python to students across various age groups, including elementary school learners. Developed and facilitated engaging, curriculum-aligned lessons that balanced foundational theory with hands-on application. Mentored students through interactive projects, guiding them in building fully functional websites and beginner-level Python programs. Provided personalized support to foster technical proficiency, critical thinking, and a sustained passion for coding. ## Education ### Associate of Science - AS in Computer Science De Anza College ### High School Diploma in Visual and Performing Arts San Francisco High School of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/skyw --- Source: https://flows.cv/chengtian JSON Resume: https://flows.cv/chengtian/resume.json Last updated: 2026-04-11