Delivered and presented pricing and positioning analysis to company executives.

Led the research program for the marketing department and delivered a market research framework for ongoing marketing campaigns.

Partnered with the product team and business analytic team to deliver competitive analysis, persona research, and marketing journey map.

Conducted A/B Testing and usability tests to validate design ideas and hypothesis

Presented CMO, marketing leaders, and product leaders with strategies that optimize end-to-end customer experience.

Integrate sustainable rapid prototyping processes into the existing design workflow

Led multiple design workshops with cross-functional teams

Partnered with researchers, designers, engineers, and business stakeholders to improve website user experience and interaction

Developed the optimized customer journey across various marketing channels for suspects and prospects to become customers

Iterated on the UI Kit for the brand and UI components for the company website

Delivered strategic and data-driven design decisions for core features

Integrated the product design process into agile

Partnered with engineers and business stakeholders to create Information Architecture, User Flow, and Data Diagrams

Conducted UX research to test and validate design decisions.

Transferred business requirements into design solutions.

Updated and maintained the UI Style Guide to ensure the consistency of the application

Delivered print posters, cardboards, and newsletter for cross-team communications

Make strategic and evidence-driven design decisions related to core features. Design, create, and deliver user flow, information architecture, and user interaction based on user research insights and technical limitations

Utilize effective design methodologies to support objective design decisions

Create user-centric design solutions using tools like Adobe Creative Suite, Sketch, InVison, etc.