# Chen H. > UI/UX design; product design; marketing; visual communication Location: San Francisco Bay Area, United States Profile: https://flows.cv/chenh Chen is a multidisciplinary designer who has a keen interest in various fields. Her experience is mainly focused on UI/UX Design, Marketing, and Product Design. ## Work Experience ### Staff UX Designer/Sr. UX Analyst @ Visa Jan 2022 – Present ### Sr. Experience Designer and Researcher @ Keap Jan 2021 – Jan 2022 • Led cross-functional teams to initiate, conduct, and deliver UX projects to optimize the free trial experience. The free trial conversion rate had increased by 52.43% by the end of 2021. • Delivered and presented pricing and positioning analysis to company executives. • Led the research program for the marketing department and delivered a market research framework for ongoing marketing campaigns. • Partnered with the product team and business analytic team to deliver competitive analysis, persona research, and marketing journey map. • Conducted A/B Testing and usability tests to validate design ideas and hypothesis • Presented CMO, marketing leaders, and product leaders with strategies that optimize end-to-end customer experience. ### Sr. Experience Designer @ Keap Jan 2020 – Jan 2021 • Led and delivered the resource content hub redesign project to increase page engagement. The bounce rate of high-traffic pages had decreased by 28.04% and sessions per visit had increased by 27.65% • Integrate sustainable rapid prototyping processes into the existing design workflow • Led multiple design workshops with cross-functional teams • Partnered with researchers, designers, engineers, and business stakeholders to improve website user experience and interaction • Developed the optimized customer journey across various marketing channels for suspects and prospects to become customers • Iterated on the UI Kit for the brand and UI components for the company website ### UX Designer @ American Express Jan 2018 – Jan 2019 | Phoenix, Arizona Area • Led design of 18 features(from Research to Implantation) for a data platform application • Delivered strategic and data-driven design decisions for core features • Integrated the product design process into agile • Partnered with engineers and business stakeholders to create Information Architecture, User Flow, and Data Diagrams • Conducted UX research to test and validate design decisions. • Transferred business requirements into design solutions. • Updated and maintained the UI Style Guide to ensure the consistency of the application • Delivered print posters, cardboards, and newsletter for cross-team communications ### UI/UX Designer @ Prism Studios, Design Studio Jan 2018 – Jan 2019 | Phoenix, Arizona Area • Facilitate clients' product vision by researching, conceiving, sketching, prototyping, and user-testing. • Make strategic and evidence-driven design decisions related to core features. Design, create, and deliver user flow, information architecture, and user interaction based on user research insights and technical limitations • Utilize effective design methodologies to support objective design decisions • Create user-centric design solutions using tools like Adobe Creative Suite, Sketch, InVison, etc. ### Graphic Design Consultant @ AudioEye, Inc. Jan 2018 – Jan 2018 | Scottsdale, Arizona • Work with Marketing VP on projects such as website, white paper, sell sheet, product intro, and presentation documents • Work with the marketing team to design and update existing marketing materials without compromising the accessibility of documents. • Use design tools such as Adobe Creative Suite to transfer digital content like PDF into accessible documents that compliant with ADA and WCAG regulations • Create infographics and other graphics for the marketing team • Transfer digital content like PDF into Accessible Documents that compliant with ADA and WCAG regulations ### Graphic and Web Designer @ Arizona State University Jan 2016 – Jan 2017 | Tempe • Design UI mockups and site flow of Institute's and other affiliated labs' websites for different screen size • Make small edits in HTML and CSS to ensure the performance of the website • Work closely with in-house researchers to create attractive layout/templates for their annual reports, survey, and proposals • Create Infographics for in-house researchers to help with presenting their research work efficiently • Create and print posters, brochures, nameplates, and etc for special events. ### UI Design Intern @ mobiManage Jan 2016 – Jan 2016 | Scottsdale, AZ • Concept and design the interface of websites and mobile web/app based on clients' requirements • Deliver high-fidelity wireframes and prototypes once design has been approved by clients • Create UI kits and set up assets in CMS for developers and work closely with them while testing products • Provide quick mockups for sales team, such as mobile app demo/web demo • Collaborate with marketing team to design and improve the layout of company's proposals and presentation ### Graphic Designer @ Hunan in the Department of Coins Distribution Co., Ltd. Jan 2015 – Jan 2015 | Changsha, Hunan, China • Design and print posters, brochures, exhibits, coupon and other graphics for the company's trade show and promotions • Assist senior designer in the layout and production of company monthly magazine • Provide marketing team with graphic elements and templates for social media posts of the company's products and activities • Participant in the photography of the company's products ## Education ### Master’s Degree in Industrial and Product Design Arizona State University Jan 2015 – Jan 2017 ### Master of Business Administration - MBA in Information Technology Ottawa University Jan 2018 – Jan 2021 ### Bachelor’s Degree in Industrial and Product Design Central South University of Forestry and Technology Jan 2011 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/chenhu-design --- Source: https://flows.cv/chenh JSON Resume: https://flows.cv/chenh/resume.json Last updated: 2026-03-25