# Cher B.

> Product Designer at Meta

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/cherb

## Work Experience
### Product Designer @ Meta
Jan 2021 – Present | Menlo Park, California, United States
Community - Governance
Ads - Business Integrity

### Product Designer @ Meta
Jan 2020 – Jan 2021
Recruiting Products - Evaluate, Offers, Mock Interview, Interview Preparation Hub.

### Freelance Product Designer @ Self-Employed
Jan 2015 – Jan 2021 | San Francisco
Exploring the world and finding inspirations for every aspect of design through photography, illustrations, craft of making tangible things, as well as designing consumer products that are exciting. Drop me a line if you want to chat about design.

### Senior Product Designer @ TripIt
Jan 2016 – Jan 2019 | San Francisco Bay Area
Design lead for TripIt Pro.

### Senior Product Designer @ SAP Labs Mobility Design Center
Jan 2012 – Jan 2015 | Palo Alto
Lead UX/UI Designer for:
Customize E-commerce Mobile Application for iOS and Android
Customize Abu Dhabi E-government Mobile Application for Android
SAP FIORI Design Standard Enterprise Mobile Application for iPad 

- Designed platform-agnostic mobile solutions
- Delivered high quality products with complex structures on time and on schedule.
- Defined business scope, assessed and designed project infrastructure, site-map, user flow and wireframe.
- Created multiple business solutions with video demos.
- Created high-fidelity screens and mock-ups as click-through demo, proof of concept. 
- Used iterative rapid prototyping approach based upon an Agile methodology.

### Product Designer @ the UDDA
Jan 2012 – Jan 2012 | San Francisco Bay Area
UX, UI, visual and branding

### UX/UI designer @ Genentech
Jan 2011 – Jan 2011 | South San Francisco
- Designed and implemented various websites/ web applications for the use of Genentech employees.
- Branding and identity design.

### UX researcher @ Human Interface Technology Laboratory
Jan 2010 – Jan 2010
- Researched factors and incentives which lead users to enjoy and consistently play exercise-based games.
- Designed and tested various paradigms for making exercising fun through augmented-reality-based gaming.


## Education
### Bachelor of Science (B.S.) in Human Computer Interaction
University of Washington


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/baibai
- Website: http://www.cherbai.com

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Source: https://flows.cv/cherb
JSON Resume: https://flows.cv/cherb/resume.json
Last updated: 2026-04-07