# Cheryl Anne Cruz

> UX/UI Designer at Jetstar Airways (Qantas Group)

Location: Melbourne, Victoria, Australia
Profile: https://flows.cv/cherylannecruz

## Work Experience
### UX/UI Designer @ Jetstar Airways
Jan 2022 – Present | Australia

### Mobile UI/UX Designer @ Allm Inc.
Jan 2020 – Jan 2023 | Tokyo, Japan
● Creating mock-ups, prototypes, and component-based interfaces for mobile application JOIN using Sketch and Figma.
● Maintaining and managing design systems following atomic design principles for both iOS and Android mobile applications.
● Conduct research on creating usable and intuitive interfaces for the application based on the provided technical specifications.
● Conduct research on which user interface elements are suitable for each feature based on Google Material Design and iOS Human Interface Guidelines.
● Collaborate with the team (project managers and developers) through meetings and GitLab.

### Frontend Developer @ Evolution 7
Jan 2020 – Jan 2021 | Melbourne, Victoria, Australia
Front End development using HTML, CSS, and Javascript (VueJs) and Craft Content Management System integration for new features/redesign of websites for the following clients:
- Clean Energy Council (https://www.cleanenergycouncil.org.au/)
- Little Real Estate (https://www.littlerealestate.com.au/)
Frontend bug fixing using HTML, CSS, and Javascript (VueJs) for various clients/websites of the agency
such as:
- Jean Hailes (https://www.jeanhailes.org.au/)
- Grill'd (https://www.grilld.com.au/)
- Visit Gippsland (https://www.visitgippsland.com.au/)
- AFIC (https://www.a.com.au/)
- Evolution7 (https://www.evolution7.com.au/)
Conducted research and development for mapping features of ROAM, a destination marketing platform
using MapBox (a location data platform) and Craft Content Management System.
- For Visit Noosa (https://www.visitnoosa.com.au/)

### Frontend Developer and Designer @ FUNDBOOK
Jan 2018 – Jan 2019 | Japan
Participate in design sprint to go through user journey, identify problems,
and coming up with possible solutions.
Create wireframes, mock-ups, and designs using Figma. Create
prototypes using principle.
Code new features of the system using HTML, CSS, and Javascript(React).
Mobile responsive design and development.

### Frontend Developer, Designer @ Allm Inc.
Jan 2015 – Jan 2018 | Tokyo, Japan
Make design mockups for new features of kidint.com an e-learning platform with digital books for children. 
Frontend development of new features of kidint.com, including the web version of the book player and quizzes, using HTML, CSS, and AngularJS.
Designed and developed the frontend of kidint-school.com a remodeled version of kidint.com meant to be used for client schools in Chile and Brazil. 
Make designs and mockups for web and app interface of Fast-Ed an app for stroke and determining stroke severity.
Frontend development of the Fast-Ed website and admin dashboard, using HTML, CSS, and AngularJS.
Make logo design and assets designs for both Fast-Ed and Kidint. 
Make design mockups and demo interfaces for FollowUp, a Business Intelligence (BI) system for monitoring sales and customer flow.
Cross browser testing, maintenance, and debugging of web interfaces.
Frontend development of Fast-Ed admin V2 using VueJS

### Frontend Developer @ Code and Theory
Jan 2014 – Jan 2015 | Manila
Web development of the new iab.com website using HTML, CSS, JQuery (Javascript), and Wordpress.
Frontend bug fixing and maintenance of billionare.com and admin dashboard of the web app AllPhoneLeads (pay per call marketing exchange service), using HTML, CSS, JQuery (Javascript), and AngularJS.

### Front End Developer - Media Designer @ ABS-CBN
Jan 2011 – Jan 2014 | Mother Ignacia, Quezon City
Frontend development of various websites for television shows and clients of the company using HTML, CSS, and JQuery (Javascript).
Translate Adobe Photoshop PSD designs into program code to make working websites/interfaces that is according to client requirements and User Experience (UX) standards.
Manage assets for websites, cropping, resizing, and optimizing using Adobe Photoshop and ImageOptim.
Cross browser testing, maintenance, and debugging of web interfaces.
Website development using Wordpress content management system (SMS).
Participated in meetings and requirements definition, UX meetings, and assets turnover.
Created and coded style guides and templates for projects using HTML and SASS CSS.
Participated and presented pitches in product ideation meetings.
Made prototypes and mockups of upcoming projects.
Develop image badge/meme generators for different TV shows and websites using Python Django.

### Jr. Business Systems Analyst @ HeadStart Business Solutions Inc.
Jan 2009 – Jan 2011
Visit schools around the Philippines to meet with clients and facilitate the requirements definition process for the Online School Information and Registration Services or OSIRiS.
Visit hospitals around the Philippines to gather requirements and data from doctors or pediatricians who are members of the Philippine Pediatric Society (PPS) for both their Biometrics System and Website.
Conducts demo and user training of new systems and features of OSIRiS, PPS Biometrics System, and Website. 
Write Requirements Definition and Technical Specification documents of gathered user information and data from clients, to be used in the design and development process. 
Created Unified Modeling Language (UML) diagrams and Test Documents. 
Design database structure in Microsoft SQL for OSIRiS.
Created Mock-ups for new features of OSIRiS and other projects and websites.
Redesigned the look and feel of the user interface of TxTLinQ, a short message service (SMS) web application.
Made e-learning presentations using in Adobe Captivate for the client Human Development Network Foundation Inc. (HDN).
Developed and maintained the PPS website from the ground-up using HTML, CSS, and PHP Joomla CMS.
Developed and maintained the HBSI corporate website from the ground-up using ASP.net, Javascript, and CSS


## Education
### Master's degree in Digital Media
Victoria University

### Bachelor of Science (BS) in Information Technology
Far Eastern University


## Contact & Social
- LinkedIn: https://linkedin.com/in/cheannecruz

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Source: https://flows.cv/cherylannecruz
JSON Resume: https://flows.cv/cherylannecruz/resume.json
Last updated: 2026-03-31