Consulting for medical device, start-ups, and consumer product companies, providing expertise in bringing products from concept to commercial readiness; product launch and support in the market, upstream marketing & market research, user-centered design, and being the voice of customer to ensure customer needs are met through product features.

“Sweat less, live more” miraDry system is a medical device which uses thermal energy to treat sweat, odor, and hair reduction. The non-surgical treatment offers an immediate, permanent solution in as little as one hour.

• Lead all global product efforts for miraDry system and accessories in collaboration with cross-functional teams, responsible for driving strategy, meeting stakeholder needs, product road map, IFU, labels, packaging, and design validation.

• Manage global product and feature roll-outs, including planning, launching, toolkit creation, marketing/messaging, tracking and reporting.

• Own the life-cycle strategy, including direction, gap analyses, user feedback, modifications, updates and feature requests.

• Responsible for identifying and managing new product opportunities and applications.

• Act as Voice of Customer (VOC) and develop user/customer requirements; gather internal (Sales) and external customer/user (Physicians, Distributors) feedback to inform requirements and qualifications for R&D and Engineering.

• Work closely with Engineering to prioritize development efforts.

Miramar Labs:

• Lead design project from concept to commercial release of miraDry system for company relaunch.

• New design and protocol focused to increase ease of use, enhance patient experience, and significantly decrease accessory COGS.

• Conducted field interviews with users and field team to assess design concept viability using prototypes and mockups.

• Analyzed usage data of global systems to drive design changes for improving user experience for miraDry system.

• Coordinated and conducted in-house study for concepts of proposed user experience enhancements.

• Created design iterations for miraDry system enhancements of GUI UX and device procedure accessories driven by data, key stakeholder goals, and user input.

• Worked with vendors on new product, labels, and packaging for R&D product development and production parts.

ApniCure:

• Managed refurbishment project including: proof of concept, process development and

optimization, facilities planning, and testing for commercial reuse.

• Compiled and analyzed user data into actionable insights to optimize commercial and customer

processes.

• Designed layout, artwork, and content for: User Guide, Quick Start Guide, and Instructions for

Use for system components of medical system.

• Developed customer service troubleshooting guide.

• Created logo design modifications.

Elevate Tutoring:

• Worked with founder, Dr. Bob Schaffer, to develop organization logo.

• Designed fundraiser event promotional material.

Design Concepts, Inc. is an innovation consultancy focused on helping clients build brands and business through product strategy, research, design, engineering and prototyping. The firm collaborates with clients worldwide to solve problems and change the way people live, work and play.

• Conducted field research and competitor analysis for major healthcare company on a new lab

system; collaborated on creating user experience and lab system workflows; contributed to

translating research insight to new product development.

• Worked with client on iterative design changes to cardiac test simulator components and coordinated

corresponding tooling updates.

• Generated concepts, sketched, and storyboarded product scenarios for multiple projects including: a

bluetooth bike lock, surgical tool redesign, and next gen oral care products.

• Researched, generated concepts, and created different layout configurations of components for a

MRI/radiation system.

ApniCure Inc is a medical device company developing innovative products to treat obstructive sleep apnea and other sleep disorders.

• Lead mouthpiece design project to bring limited-use version through documentation and testing to production readiness.

• Lead mouthpiece accessory project to bring dual functional case from design to commercial readiness.

• Created artwork and vector drawings for product labels while also contributing to label design/layout.

• Compiled and analyzed clinical study device usage to measure and characterize product compliance.

• Managed in-house user studies and assessed feedback metrics to analyze viability of product concepts and iterations.

• Developed and prototyped designs for improved product sizing tool and mouthpiece device concepts.

• Documented and performed design verification testing of products; refined testing procedures; and re-designed test fixtures.

• Designed easy to use packaging for trial version component of system.