Specializing in aiding early stage startups in shipping their MVP and beyond. I have helped Bright Live, Headroom, Optimizely, Turo, Storify, Aviso, Medallia, ARM, Nauto, and many others either get off the ground or get past design hurdles. Process is as quick or deep as the stakeholder’s needs dictate. Apart from a redesigned product, key deliverables are often a core Design System / Visual Language guide and executing tactical Product Design of key screens and flows.

Since 2021 have focused on aiding mission-driven, charitable and nonprofit organizations.

Led and managed a team of 5 Product Designers and 1 Researcher. Recruited and hired for 3 additional roles, and re-leveled team. Initiated the process for a re-imagined product and presentation layer – with new pattern and component system. Facilitated and sold an internally-designed rebrand, implemented in 9/2019.

Responsible for the design of BlueJeans’ mobile offerings – working with teams in Mountain View, Bangalore, and Dunedin, NZ – focusing primarily on the iOS apps (iPhone and iPad), conducting in-person research with our users / clients, and producing both testable concepts and production-ready flows and assets.

Earlier at Zeen – a mobile-based meeting platform helmed by YouTube co-founder Chad Hurley – I held the same role, executing Product Design for both responsive web and iOS platforms.

Owner of Product Design. Drove the iOS app and responsive web product for customer menu, ordering, and tracking. Conducted guerilla usability studies in the field. Authored the design language, system, branding, and pattern library. Co-designed – with the founder – a patented packaging solution.

Sole Product Designer in my time there, working within the Engineering UI team. Conducted a comprehensive audit of the core product’s design, iterated on alternative and conceptual approaches, drove consensus, and delivered complete overhaul of the visual language of the product to prepare for its IPO. Aside from redesigned navigation models and key screens, delivered a visual language guide, icon library, and screen templates.