Designing money movement, payments, account linking, and verification experiences across web, iOS, and Android within complex legal, regulatory, and security environments.

• Led the CD Fund Later initiative, transforming a manual, check-based funding process into a digital experience that saved hundreds of operational hours and increased customer autonomy.

• Led Amazon Provisioning, an OTP-based, login-less account linking experience enabling secure card provisioning through Amazon.

• Designed money movement experiences, including Transfer History and Scheduled Transfers, improving transparency and control for customers.

• Contributed to Discover Personal Loan (DPL) experiences, including the Bucket Pay feature and Long-Term Assistance Program, supporting customers in managing repayment and financial hardship.

• Owned end-to-end design delivery, partnering cross-functionally with product, engineering, and legal to align planning, execution, and development handoff.

• Presented design work and recommendations to senior leadership, aligning stakeholders on product direction and next steps.

Domains: Money Movement · Payments · Account Linking · OTP Verification · Loan Repayment · Fintech

Designed large-scale consumer eCommerce experiences across web and mobile for complex physical products as part of the Direct-to-Consumer team.

• Led the redesign of GoPro’s Camera Compare experience, transforming complex camera specifications into a clear comparison framework that drove +16.5% conversion, +3.6% AOV, and +28.5% YoY revenue per user.

• Owned UX across key eCommerce journeys including product discovery, comparison tools, PDPs, cart, checkout, login, and subscription management.

• Partnered with mobile app and subscription teams to ensure accurate product data and scalable implementations across platforms.

• Contributed to and maintained design system components and reusable patterns supporting consistency across the global eCommerce ecosystem.

Domains: Consumer eCommerce · Product Discovery · Conversion Optimization · Subscriptions · Design Systems

• Leading/mentoring UX design team of four to deliver projects for product launch.

• Redesign landing page for web and mobile

• Working on redesigning and optimizing the existing experience.

• Planning and implementing new user experiences designed on user flow, wireframe, high-fidelity mock-up, and prototype in a B2B/C start-up environment.

• Combining creativity with an awareness of the design elements.

• Creating prototypes for new product ideas.

• Building user-friendly, beautiful design systems, using components to build the style guide for the website.

• Collaborating daily with the engineers, and dev team to craft the products.

• Created on-brand visual design, promos, and graphics for the HeyLady website.

• Designed branding packages for point-of-purchase displays, marketing materials, trade shows, and product packages

• Designed new, on-brand beautiful visual elements and interactive print-ready graphics for licensed products to sell in the studio and online

• Created visual design and style for the website

• Leveraged proficiency in Adobe InDesign, Photoshop, and Illustrator to design email blasts, catalogs, posters, and other promotional materials

• Worked with vendors to present online content and collect information for adjustments.

• Detailed operations activities by producing and distributing high-quality reports

https://loveheylady.com/

• Work with creative content team to help create, translate and localize unique pieces of content revolve around Steph Curry

• Assisted CCO to oversee posts to Chinese social media and report and track the performance

• Seek and analyze competitor marketing and sales materials both online and offline

• Identify key practice for social media content strategy and localization