Support client-facing digital marketing and CRM projects through project coordination, systems setup, and client education.

• Coordinate tasks, timelines, and deliverables across client projects, tracking progress and task completion in Zoho Projects.

• Configure and optimize CRM systems, automations, and workflows to strengthen client retention and marketing touchpoints.

• Produce training videos and walkthroughs explaining CRM setups, features, and best practices for clients.

• Conduct usability audits across client websites and communications, recommending improvements to accessibility and clarity.

Coordinate on-site operations and event experiences for a jewelry brand through logistics, storytelling, and customer engagement.

• Coordinate on-site logistics for seasonal pop-up markets, including inventory transport, display setup, and sales tracking.

• Capture and edit photo and video content, contributing to a 20% increase in engagement across event-related posts.

• Build relationships with event organizers and creators to expand brand visibility.

Provide marketing, communications, and web design support for small businesses and creatives through storytelling and coordination.

• Lead marketing and communications strategy for clients, supporting audience growth and content planning.

• Revamped a national nightlife brand’s website (183K+ social media followers), improving SEO, usability, and e-commerce and increasing average monthly engagement by 62%.

• Manage timelines and deliverables across multiple client projects, providing ongoing coordination and digital asset creation.

• Support narrative storytelling and brand consistency across web and social platforms.

Lead product and brand design for an early-stage startup, supporting storytelling, visual identity, and launch coordination.

• Build the company’s visual identity and brand system, designing assets for packaging, social campaigns, and marketing materials.

• Partner with founders to translate brand vision into cohesive design and storytelling for launch.

• Balance design execution and content coordination in a fast-paced startup environment to meet rapid timelines.

Designed and prototyped a digital product through an intensive, end-to-end product design program.

• Designed and prototyped an app concept through a month-long product design sprint.

• Conducted user research, including interviews and affinity mapping, to identify pain points and refine problem statements.

• Created user personas, user flows, and wireframes to guide product direction.

• Developed and presented a high-fidelity prototype informed by user insights.

• Conducted usability testing and iterated on designs to improve functionality and engagement.