# Chi Hoang > Project & Program Coordinator | Sustainability & Marketing 🌱 Location: San Francisco Bay Area, United States Profile: https://flows.cv/chihoang Hi, I’m Chi! 🌱 I’m a project and program coordinator who enjoys helping ideas turn into action. My work sits at the intersection of events, inclusivity, and communications, where I support teams through thoughtful planning, coordination, and storytelling. I’ve helped bring campaigns, events, and community initiatives to life by coordinating timelines, tasks, and people across teams. With a background in program and event coordination, digital communications, and human-centered design, I enjoy organizing projects in ways that make collaboration smoother and impact clearer. I hold a B.S. in Cognitive Science (Human-Computer Interaction) with an Economics minor from UC Santa Cruz and am currently part of the Terra.do climate learning cohort, where I’m working to deepen my understanding of climate and sustainability systems. I’m especially interested in roles in driven organizations and companies where I can support community-centered, meaningful work. Outside of work, you’ll usually find me rock climbing, hiking, reading, trying new teas, or rewatching New Girl 🍵. ## Work Experience ### Marketing Account Coordinator @ White Hat Matt Jan 2025 – Present Support client-facing digital marketing and CRM projects through project coordination, systems setup, and client education. • Coordinate tasks, timelines, and deliverables across client projects, tracking progress and task completion in Zoho Projects. • Configure and optimize CRM systems, automations, and workflows to strengthen client retention and marketing touchpoints. • Produce training videos and walkthroughs explaining CRM setups, features, and best practices for clients. • Conduct usability audits across client websites and communications, recommending improvements to accessibility and clarity. ### Event & Brand Marketing Coordinator @ Sage and Saber Jan 2022 – Present Coordinate on-site operations and event experiences for a jewelry brand through logistics, storytelling, and customer engagement. • Coordinate on-site logistics for seasonal pop-up markets, including inventory transport, display setup, and sales tracking. • Capture and edit photo and video content, contributing to a 20% increase in engagement across event-related posts. • Build relationships with event organizers and creators to expand brand visibility. ### Freelance Web & Social Media Designer @ Chi Hoang Creates Jan 2025 – Present Provide marketing, communications, and web design support for small businesses and creatives through storytelling and coordination. • Lead marketing and communications strategy for clients, supporting audience growth and content planning. • Revamped a national nightlife brand’s website (183K+ social media followers), improving SEO, usability, and e-commerce and increasing average monthly engagement by 62%. • Manage timelines and deliverables across multiple client projects, providing ongoing coordination and digital asset creation. • Support narrative storytelling and brand consistency across web and social platforms. ### Head of Product Design @ farda. Jan 2025 – Present Lead product and brand design for an early-stage startup, supporting storytelling, visual identity, and launch coordination. • Build the company’s visual identity and brand system, designing assets for packaging, social campaigns, and marketing materials. • Partner with founders to translate brand vision into cohesive design and storytelling for launch. • Balance design execution and content coordination in a fast-paced startup environment to meet rapid timelines. ### Product Designer @ Moonshot Jan 2025 – Jan 2025 Designed and prototyped a digital product through an intensive, end-to-end product design program. • Designed and prototyped an app concept through a month-long product design sprint. • Conducted user research, including interviews and affinity mapping, to identify pain points and refine problem statements. • Created user personas, user flows, and wireframes to guide product direction. • Developed and presented a high-fidelity prototype informed by user insights. • Conducted usability testing and iterated on designs to improve functionality and engagement. ### UI/UX Designer @ Seaside Sustainability (nonprofit) Jan 2024 – Jan 2025 Improve website usability and navigation for a sustainability-focused organization through user-centered research and design analysis. • Analyzed existing website navigation and usability to identify opportunities for improved clarity and user flow. • Created user journey maps to visualize pain points, highlight opportunities, and inform experience improvements. ### Food Systems Working Group Co-Chair @ UCSC Center for Agroecology Jan 2021 – Jan 2024 | Santa Cruz, California, United States Co-led a campus-wide sustainability and food justice working group through program coordination, events, and community outreach. • Plan, budget, market, and oversee major community events including Inter-Org and Harvest Festival (1,800+ attendees). • Coordinate initiatives with partner organizations such as Real Food Challenge, Demeter Seed Library, and on-campus no-cost pantries. • Facilitate meetings, presentations, and cross-program collaboration focused on food systems, sustainability, and equity. • Lead marketing and communications strategy, producing digital and print outreach materials and educational resources. • Manage monthly Mailchimp newsletters, including mailing lists, content planning, and performance tracking. • Co-create the Campus Food & Garden Guide to expand access to food security and sustainability resources. ### Tech4Good Lead Mentor @ Tech4Good @ UCSC Jan 2024 – Jan 2024 | Santa Cruz, California, United States Mentor and support student designers through skill-building, feedback, and project guidance. • Led and supported a visual design team over two academic quarters, offering mentorship and design guidance. • Provided feedback during weekly meetings to support skill development and alignment with lab goals. • Fostered team growth by supporting designers through research, ideation, and execution phases. ### Tech4Good UI/UX Designer @ Tech4Good @ UCSC Jan 2023 – Jan 2023 Designed user-centered digital experiences for a student-facing career exploration platform through research and prototyping. • Contributed to the BridgeUs platform design team from user research through high-fidelity prototyping. • Designed and iterated wireframes and prototypes in Figma, incorporating user feedback and research findings. • Collaborated with researchers and developers to deliver intuitive, accessible user experiences. • Created user personas, empathy maps, and user flows to identify needs and guide design decisions. • Presented design concepts and research findings to cross-functional teams to support iterative improvements. • Contributed to research study planning, including literature review and synthesis. ### Tech4Good UI/UX Design Team Lead @ Tech4Good @ UCSC Jan 2023 – Jan 2023 | Santa Cruz, California, United States Led a student design team through project coordination, research alignment, and design execution. • Led the ExploreCareers design team, coordinating tasks and timelines to align with lab goals and research objectives. • Collaborated with faculty leadership to align meeting agendas and design work with research priorities. • Facilitated team meetings and guided designers through research, ideation, and prototyping processes. • Oversaw the creation and iteration of wireframes and high-fidelity designs to ensure quality and consistency. ## Education ### Bachelor's degree in Cognitive Science University of California, Santa Cruz Jan 2020 – Jan 2024 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/chihoang3 --- Source: https://flows.cv/chihoang JSON Resume: https://flows.cv/chihoang/resume.json Last updated: 2026-04-07