QuickPromotion provides a one-stop-shop solution for internal product teams to develop, manage, review and deliver their promotional content to billions of users on hundreds of surfaces across the Facebook family of apps.
• Revamped the entire QP tooling to streamline promotion content, pacing and targeting configuration, experiment setup, and the review process.
• Collaborated with the Central Notification Platform team to design and build the notification for QuickPromotion. It has become one of the highest utilized channels used for delivering QP.
• Designed and built the Audit Tool to automate mobile preview generation for QPs. It fundamentally solves the need to validate promotion manually and saves hours of developers and marketers time for each launch. In H1 2021, I continue to grow its impact by working with other teams such as FB AYMT and IG AYMT to onboard it.
At Culture Moments, we celebrate holidays with billions of users by showing personalized and meaningful promotional units.
• Designed and built products such as holiday cards, holiday highlights and contributed to the company's top-line metrics.
• Designed and built a pipeline for querying/filtering/ranking content to generate unique and personalized content via async tier.