# Ching Yee Chew

> UX & Product Designer | 20+ Years in Multimedia Design | 10+ Years in IoT Product Development | Expert in User Psychology & Visual Aesthetics

Location: San Leandro, California, United States
Profile: https://flows.cv/ching

With over 20 years of experience in multimedia and user experience design, I have a strong background in creating innovative solutions for a wide range of applications. My expertise includes 10 years of product designing IoT products. Throughout my career, I've successfully collaborated on numerous projects, applying a unique design style tailored to meet user needs. My academic background in counseling and integrated art has provided me with valuable insights into user psychology and visual aesthetics.

## Work Experience
### Founding Product Designer @ Fam-it
Jan 2016 – Jan 2022 | Hong Kong SAR
•Founded and successfully launched Fam-it App, securing funding through a well-executed Kickstarter campaign.
•Designed product features, including IoT integration, contributing to a successful launch and positive user feedback.
•Defined project scope, objectives, and led UX/UI efforts to achieve a user-friendly platform, resulting in favorable user experiences.
•Developed strategic plans to guide project success and effectively managed the team to ensure smooth operations throughout the development process.

### User Experience Supervisor @ Sky Light Holdings Limited
Jan 2011 – Jan 2016 | HK
- Led a dynamic UX team, overseeing the design of mobile apps, PC software, and IoT features, resulting in enhanced user engagement and improved customer satisfaction.
- Devised innovative UX design strategies and guided the development of software and IoT products, contributing to an overall improvement in product usability and user engagement.
- Developed detailed functional specifications for the product, contributing to the streamlined development process and reduced time-to-market for new features.
- Designed intuitive product wireframes and effective flowcharts, enhancing user interaction and optimizing user onboarding across various digital platforms, ensuring a seamless and user-friendly experience.
- Conducted thorough user tests and in-depth research, providing valuable insights that informed design decisions and led to user-driven feature improvements.
- Made significant contributions to information architectures for user-centric software and IoT solutions, improving overall product efficiency and user experience.
- Provided comprehensive training and effective management of the UX team, ensuring seamless collaboration and successful project execution.

### User Experience Designer @ Wisers Information Limited
Jan 2010 – Jan 2011
-responsible for product feature design, design mockups, usage scenarios, prototypes,
specifications, product wireframe and flowchart, information and UI architectures , front-
end coding

### Web Designer @ 88db.com
Jan 2009 – Jan 2010
88DB.com 
-responsible for UI/UX design, front-end coding, web revamp and maintain

### UI designer @ Aquent
Jan 2009 – Jan 2009
work closely with Philips design team, responsible for design screen flow, prepare prototype, interface and graphic design

### User Interface Designer @ DCIVision
Jan 2007 – Jan 2008
-responsible for design screen flow, prepare prototype, interface and graphic design, Web
maintain

### Senior Multimedia Designer @ Joielabel Design Ltd
Jan 2003 – Jan 2007
-Responsible for multimedia design, Website and graphic design

### Asst. Designer @ Artech Production Ltd
Jan 2001 – Jan 2002
-responsible for graphic design, web design, output, packaging design


## Education
### Postgraduate Diploma in Integrated Arts
HKU SPACE

### Bachelor in Christian Counseling
Hong Kong Institute of Christian Counselors

### Diploma in Fine Arts
School of Continuing Studies The Chinese University of Hong Kong

### Advanced Certificate in Illustration and Design
Hong Kong Christian Service Kwun Tong Vocational Training Centre


## Contact & Social
- LinkedIn: https://linkedin.com/in/boboyee

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Source: https://flows.cv/ching
JSON Resume: https://flows.cv/ching/resume.json
Last updated: 2026-04-13