# Chino Mayrina > Product Design Manager at SEPHORA Location: San Francisco, California, United States Profile: https://flows.cv/chino My journey into design has included explorations in writing, editing, teaching, and managing teams — all of which have cultivated an instinct to develop empathy for everyone on all sides of an experience. I use this instinct to help craft relevant products that foster genuine connections. A staunch advocate for a holistic and cross-functional approach to product development, I’m committed to being involved in all parts of the process, from research to launch. That being said, some of my specialties are interaction design, design systems, and UX writing. Please feel free to reach out if you're interested in learning more about my work. ## Work Experience ### Product Design Manager @ SEPHORA Jan 2025 – Present | San Francisco, California, United States Leading a team of designers working in Gen AI, Personalization, Omni, and Design System ### Senior Product Designer @ SEPHORA Jan 2022 – Jan 2025 | San Francisco, California, United States Areas of Expertise: • Design system • Headless CMS (Contentful) • UX Writing • Omni fulfillment: BOPIS, Curbside, SDD, Shipping • Basket/Cart & Checkout experience • Upper-funnel product discovery Project Owner or Lead: • Basket & Checkout redesign pre-work (owner) • Summer Internship recruiting & mentorship (lead) • Design System (lead) ### Product Designer @ SEPHORA Jan 2020 – Jan 2022 | San Francisco, California, United States Projects Owned or Led: • Designed the Buy Online & Pick Up (BOPIS) feature (led) • Added Curbside Pickup within BOPIS (owned) • Designed feature that enables moving items between baskets (owned) • Designed the Same-Day Delivery (SDD) feature (owned) • Enabled searching and filtering products by BOPIS and SDD availability (owned) Other Contributions: • Mentored 2021 summer intern • UX writing support for various projects • Helped maintain and evolve design system • Provided Figma guidance and training (during Sketch > Figma transition) ### Product Designer @ SEPHORA Jan 2019 – Jan 2020 | San Francisco Bay Area Projects Owned: • Happening at Sephora booking experience enhancements • Enable payment capture for online bookings of Paid Services Projects Supported: • Implement Reserve Online & Pick Up In Store feature • Responsive redesign of global nav and product page • UX writing support for various projects ### Product Design Intern @ SEPHORA Jan 2019 – Jan 2019 | San Francisco Bay Area Projects • Account menu enhancements • Website and app audit for potential UX improvements • Customer service chat module enhancements • CCPA compliance • Foundational work for responsive redesign of global navigation & product page ### Product Designer @ Freelance Jan 2019 – Jan 2019 | San Francisco, California Advocated for human-centered, research-informed, and business-conscious digital product design. Focus areas included UX design, interaction design, and product development strategy. ### Co-Founding Designer @ Business Wire Jan 2017 – Jan 2018 | San Francisco, California I worked with clients to design interactive media experiences that amplify their PR and marketing campaigns. Before the Interactive Media product suite launched, I worked cross-functionally to help with product development, run a beta test, establish operational procedures for the new client-facing team, and shape the go-to-market strategy. ### Newsroom Manager @ Business Wire Jan 2016 – Jan 2017 | San Francisco, California I led and managed a large editorial team, hired and trained new editors, and worked directly with upper management and high-profile clients. ### Senior Editor @ Business Wire Jan 2014 – Jan 2016 | San Francisco, California In addition to performing all editorial duties, I trained new editors until they met the standards established by newsroom management. I also created and maintained reference material for training and general editorial use. ### Editor @ Business Wire Jan 2010 – Jan 2014 | San Francisco, California I vetted, copy-edited, and prepared press releases for electronic distribution to media and regulatory disclosure points using proprietary XML technology. I communicated directly with clients during all stages of editing, distribution, and post-distribution. ### Product Designer and Team Lead @ WorkWell Jan 2018 – Jan 2018 Our four-person team designed CoWorkr, a desktop software that helps WorkWell's employees manage daily business operations. I worked with WorkWell to establish scope, present design progress, and deliver the final design solution. I helped my team conduct research, create wireframes and prototypes, run usability tests, and create high-fidelity visual designs. ### Writing Tutor & Instructor @ University of California, Davis Jan 2008 – Jan 2010 | Davis, CA I guided undergraduate and graduate students in developing their writing and critical thinking skills. I also helped conduct summer writing courses for incoming underrepresented and at-risk students. ### Co-Founder & Lead Poetry Editor @ Nameless Magazine Jan 2007 – Jan 2009 | Davis, CA • Reviewed and selected poetry submissions for web and print • Established the review and critique process of the Poetry Board • Managed and evaluated the performance of Poetry Board editors • Wrote and edited content for web and print • Organized and led creative writing workshops • Co-produced Expression Redefined, the magazine's quarterly arts showcase ## Education ### Certificate in UX/UI Design UC Berkeley Extension ### English Language and Literature/Letters University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/chino-mayrina --- Source: https://flows.cv/chino JSON Resume: https://flows.cv/chino/resume.json Last updated: 2026-04-13