# Chip Taylor

> Creative Director | Brand Strategy, Identity & Systems | Translating complexity into resonant brand experiences

Location: San Francisco, California, United States
Profile: https://flows.cv/chiptaylor

I help enterprise and growth-stage companies shape how their brands come to life in the market. By translating complex offerings into a clear brand strategy, I build systems and define stories that give organizations a differentiated, consistent presence across touchpoints and channels.

I’ve led brand refreshes, product launches, integrated campaigns, and high-volume communications across healthcare, B2B SaaS, ecommerce, and technology. That includes directing multidisciplinary teams and agency partners, working across product, marketing, sales, and leadership, and guiding initiatives from early strategic development through launch. 

Keeping strategy and execution tightly connected is central to how I work. I address the real challenges early, aligning story, structure, and creative direction before production begins. That approach provides teams with shared direction, minimizes ambiguity, and leads to stronger, more brand-focused solutions.

When organizations need to grow, the brand has to do more than keep pace. I bring clarity, judgment, and creative leadership that help companies extend their brand, strengthen their position, and scale without dilution.

## Work Experience
### Creative Director @ Enterprise & Growth-Stage Brands
Jan 2018 – Present | San Francisco, California
Lead creative direction and brand strategy for established and emerging companies across identity systems, launches, and campaigns. Selected engagements include:

Amazon Business:
Delivered two high-priority brand activation initiatives following the rebrand, extending the new identity across digital and experiential touchpoints for 6M+ customers in North America, Europe, and Asia.

Informatica:
Directed a comprehensive brand refresh that sharpened the visual language and established a more cohesive brand system in a crowded enterprise cloud data market.

Kubuntu Focus:
Repositioned the brand through a new identity and ecommerce redesign, contributing to a 400% increase in site engagement and a stronger premium market presence.

Additional experience includes Bell Canada, Cisco, Couchsurfing, Dockers, Dow, HSBC, NASA, PC World, Pinkberry, Universal Pictures, and the US Air Force.

### Creative Director @ Elevance Health
Jan 2024 – Jan 2025
Led creative direction and brand governance for the multi-market conversion of Elevance Health’s Wellpoint and Anthem brands in a highly regulated healthcare environment.

Oversaw a large-scale communications program spanning 1,700+ regulated member communications, two brand systems, and shifting market-specific compliance requirements.

Directed a remote team of seven multidisciplinary designers and introduced the standards, templates, and workflows that cut turnaround time by 50% while improving cross-market consistency.

Raised the clarity and usability of critical plan information across print, digital, and video during an aggressive conversion schedule.

### Design Director, Brand Experience @ McKesson
Jan 2016 – Jan 2018 | Emeryville, CA
Served as primary creative partner to senior leadership, directing brand strategy, positioning, and storytelling for RelayHealth and Change Healthcare.

Built the brand identity and go-to-market creative strategy for Fuse, RelayHealth's flagship data platform, directing internal teams and agency partners across web, video, and experiential channels to establish its entry into the healthcare technology market.

Orchestrated a national go-to-market campaign across marketing, sales, business development, and product channels, driving cross-functional brand expression that contributed to a 30% increase in customer acquisition.

Led an internal multidisciplinary team and multiple agency partners across all brand and campaign deliverables, maintaining coherence across every customer-facing channel.

### Brand Design Lead @ McKesson
Jan 2012 – Jan 2016 | Emeryville, California
Founding member of RelayHealth's first internal marketing team, directing brand and content initiatives across U.S. and Canadian markets.

Spearheaded the national Beyond Connectivity brand campaign, building a customer-driven messaging architecture that redefined RelayHealth's voice and competitive positioning.

Drove the corporate brand experience and design system, creating a unified visual language adopted across campaigns, sales, product marketing, and agency-delivered work.

Negotiated transfer of RelayHealth brand stewardship from McKesson's corporate marketing department to an in-house team, securing the creative autonomy that enabled a more agile and differentiated market presence.

### Senior User Experience & Visual Designer @ McKesson
Jan 2011 – Jan 2012 | Emeryville, CA
Led UX and visual design for SaaS products across RelayHealth's digital ecosystem, aligning product design with brand and marketing objectives.

Redesigned RelayHealth's developer community portal, reducing average solution search time by 33%, leading to direct recruitment by the marketing and communications team.


## Education
### BA in Art & Architecture
Virginia Tech


## Contact & Social
- LinkedIn: https://linkedin.com/in/chiptaylor
- Portfolio: https://www.chiptaylordesign.com

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Source: https://flows.cv/chiptaylor
JSON Resume: https://flows.cv/chiptaylor/resume.json
Last updated: 2026-04-13