Redefining the new member journey, from acquisition through onboarding and early retention (first 28 days).

Led design initiatives at Lyft Media, developed a 3-year vision for in-app advertising, crafted new ads products, and created an earnings dashboard for drivers to streamline operations.

Led design initiatives for 4 product teams, co-PMed Business Travel team, and drove product strategy across multiple functions.

Partnered with senior executives to improve internal systems, designed Lyft's first open-source Data Observability platform, and created Lyft Home intranet.

Joined as the 2nd product designer, delivered over 50 projects for cloud products during company growth through IPO.

Created design solutions for 5+ startups in ScienceLab incubator, launched 10+ products.

Co-founded online car-trading platform, led design, branding, content strategy, and product management.