Led end-to-end design of the Automate Pricing tool for Newegg's Seller Portal, enabling 9,000+ third-party sellers to automatically adjust prices based on competitor data across Newegg.com, Newegg Business, and Newegg Canada

Delivered high-fidelity prototypes and worked closely with engineers and account managers through handoff and pre-launch QA in a fast-moving Agile environment

Conducted user research to map the end-to-end customer journey, uncovering key friction points and used findings to inform a full 6-page website redesign focused on improving discoverability and path to checkout

Drove a 228% increase in button conversion rates and 10% decrease in bounce rate through strategic information architecture, typography, and support CTA placement

Partnered with the corporate strategy director to sharpen brand messaging and visual identity, giving the site a more polished, conversion-focused presence