Product Designer | UI/UX Designer | UX Researcher | Graphic Designer | MA in Interaction Design and Art
Chloe Zhen is an aspiring UI/UX designer with a strong foundation in graphic design, now embarking on a career as a UI/UX designer. Chloe has a creative flair honed through her graphic design background and a passion for crafting user-centric digital experiences.
Developing and curating high-quality and visually appealing social media content for various platforms, including text, images, video, and graphics.
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Conducting user experience research to understand the target audience’s preferences and needs. Integrating UX research insights into content strategy to ensure customized content meets user expectations and preferences.
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Measuring KPIs and engagement to check the effectiveness of the social media strategy.
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Collecting, processing, and analyzing data to identify weaknesses in social media content, suggesting ways to improve it, and republishing to test solutions for objective feedback.
Brainstorming ideas, strategizing, and designing menus and flyers to help the team effectively increase customer traffic.
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Developing concepts manually and software and executing content by determining the ideal colors, text, fonts, images, and layout usage.
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Communicating promptly and proactively with the company to understand their needs, providing design updates, and incorporating feedback into design revisions to ensure design work is consistent with its overall vision and goals.
