• Conducted in-depth analyses of user problems by engaging in solution engineers discussions and customer feedback, leading to the development of detailed user personas and journey maps.

• Collaborated closely with project managers and developers throughout the feature development process, including technical feasibility assessments, ideation, and final implementation.

• Adopted a user-focused approach by delving deeper into understanding the "why" behind design decisions, advocating strongly for the user's needs and promoting design-centric thinking across engineering and product teams

• Spearheaded the development of the first design system from scratch, standardizing all components, styles, and interactions to ensure consistency in our design language and streamline engineers' development processes.

• Supported marketing efforts by revamping homepage design, social posting, and event assets for both in-house and outside conferences, contributing to significant brand recognition and enhancing visibility across multiple platforms.

• Establish multiple design systems which includes iconography, textstyles, components and templates by analizing and auditing the reusing components throughout the app.

• Collaborate with project managers and developers on specific features from wireframing, production, prototyping, final implementation, and documentation.

• Developing an agnostic pitch deck for internal and partner clients, aimed at reducing inconsistent legacy elements across different platforms and streamlining the flow by eliminating redundant context.

• Conceptualizing iconography for automotive services and connectivity indicators.

• Prototype websites for local businesses, federal department, and non-profit organizations.

• Communicate with developers on possible solutions with specific functionality client desire.

• Consult and maintain websites for clients by recategorizing existing content.

• Manage the product timeline to ensure the project launch on the assigned day.

• Develop themes for marketing and career-related events including fliers, posters, and power point slides that reached 300+ students and employers.

• Collaborate with career counselors to accentuate information for educational handouts by applying hierarchy and images or icons.

• Conceptualize icons for abstract interests and career stages.

• Implement design/branding standard including SJSU identity and department marketing branding.