Led end-to-end product design across Keplore’s AI workspace and web experience, shaping positioning, usability, and scalable design systems for technical users.

Designed agent interaction flows and communication models that reduced onboarding friction and clarified complex AI workflows for scientists and engineers.

Tracked data and analyzed user behavior via Clarity to optimize subscription, onboarding, and workspace engagement flows.

Delivered impactful solutions that boosted client satisfaction and engagement

• Led design for diverse client projects. Defining product vision and deliverables through collaboration, resulting in a 40% client satisfaction rate.

Improved operational efficiency by developing all-in-one innovating data-management tool

• Boosted operational efficiency 50% by developing a responsive, cloud-based SaaS data-management tool from inception to launch.

• Optimized user workflow by designing a customizable dashboard, enabling users to dynamically configure data modules.

• Identified key pain points in pet health, vaccination histories, geographical tracking, and family trees through user research with mixed methodologies, including informative interviews.

• Improve retrieval efficiency ~50% by build comprehensive data-base.

Led feature design and cross-functional collaboration to drive product quality and user satisfaction

• Led the creation of an engaging user experience to drive user growth and retention, resulting in a 200% increase in the user base through strategic usability testing and timely feature releases.

• Enhanced an 50% improvement in brand satisfaction by created innovative design which increased brand recognition and user engagement.

• Optimized onboarding by introducing gaming fiction methodology, resulting in a ~50% improvement in user retention.

• Led a ~200% increase in UGC by drove product quality and user experience to implementing iterative 'Create Your Own Challenge' design and testing processes.

Boost transition rate via redesign wallet hierarchy

• Enhanced data visibility and streamlined digital asset management by revamping the fintech app's wallet feature, resulting in a 36% increase in transaction rates through visually appealing UX.

• Drove follower growth to 350K by creating compelling motion graphics and product demo videos for social platforms.

• Established reusable UI components for the design library to enhance consistency and efficiency across product teams.

• Developed a new member treasure hunt experience for Sam's Club by introducing VR technology, using Unreal Engine 4 to designing a virtual shopping environment to improve member engagement.

• Designed a POC for SPACE membership engagement at Sam's Club, targeting Scan & Go users, Plus members, auto-renew users, credit card holders, and e-commerce users, to inform and engage members on their benefits upon joining, enhancing membership value recognition.

is a hardware technology company

• Bridged hardware-software interaction by designing adaptive 3D scenes for ArchiFiction’s AI-powered console, demonstrating the platform’s spatial computing potential across industries and contributing to a successful Series A raise.

• Led end-to-end UI/UX design for Ubaby-fit, a wellness app supporting expectant mothers.

• Conducted user research, usability testing, and prototyping in collaboration with medical and engineering teams.

• Created storyboards, interaction flows, and high-fidelity prototypes to ensure a human-centered experience.

• Contributed to therapeutic game initiatives that integrated clinical needs with playful, engaging design.

• Enhanced brand visibility and market appeal by designing commercial packaging, marketing banners, and brochures for a nutrition company at Ludaxx, increased product recognition and customer engagement.

Graphic design Intern

• Designed and typeset clients' advertisements based on their requirements.

• Collaborated with the Art director and delivered graphic works for the Magazine. Published date: July 2014 - Aug 2014.