Built and launched alerting system that became primary driver of customer engagement and retention, optimizing for highly iterative feedback loop

• Advanced ML infrastructure stack (Triton inference, RAG optimization, evaluation workflows) to improve performance and iteration speed

• Solved high-complexity data ingestion challenges across fragmented government sources, unlocking new datasets for product expansion

• Architected aggregator-based integration platform, redesigning pipeline into a mapping-driven system (API ingestion + model mapping), reducing onboarding effort ~90%

• Reframed integration strategy to eliminate bespoke builds, collapsing a multi-year roadmap into delivery within months

Ecosystem Backend

• Built Error Handling framework for public API

• Drove migration of CMS API

• Created Strategy for Increasing Development Velocity

Revenue Diversity

Identified and incubated subscription monetization approach; led backend development of Twitter Blue enabling production launch within ~1 week of directive

I work as a leader in the portfolio of projects aimed at diversifying revenue streams and building additional business models for Twitter

Unblocked the on-time launch of tweet editing launch by jumping in to cover staffing gaps for last minute feature tweaks and bug fixes

Accelerated Professional Spotlight profile modules creation

SPADE (Ads Core Nouns) (Group Tech Lead)

Founded a Customer Conversations initiative to facilitate better customer empathy between engineers and revenue customers

Architect of GraphQL Adoption Project for all advertiser-facing campaign management and analytics

GDPR and Privacy lead for Advertiser data. Wrote policy proposal to to meet both GDPR and SOX compliance requirements for advertiser data

Improved Creative iteration velocity by moving experimentation from client to server

Founded Business User access management team to facilitate enterprise access management to campaign management

Founded the SPADE Platform Organization to own the data modeling platform within ads. The teams within it owned data models for frontend and external applications, ad account access management, storage, and ad creatives

Ads API (Tech Lead)

More than doubled development velocity by removing need for duplicate development with #APIFirst Strategy

Built the next generation Ads API Framework used by all internal and external advertiser facing applications. The new framework reduced time to create a new API endpoint from ~1 month to ~1 week of dev work.

Build Ads Tweet Indexer system to generate custom timelines for ad applications

Chair for the core Ads Database MySQL schema change review committee to ensure stability and velocity of development on primary ads database

Chair for Ads API Schema Review Committee to ensure standards and style compliance for Ads API

Became Tech Lead in 2015

GroupTie is building a new category of Group Relational Management software that solves enterprise problems not addressed by traditional CRM's like SalesForce or traditional marketing tools like Constant Contact.

I'm the technical cofounder and manage the engineering and product team as well as deployment, ops, system architecture, support and application development.

We have been used by over 100 high value groups including the Thiel Fellowship, Shasta Ventures, Greycroft Ventures, Microsoft Bizspark, Code2040, HUB Bay Area and more.

Our transactional email system sends approximately 10,000 emails a month and provides analytics into about 40,000 loggable events a month.