# Chris Egeberg > Senior Website Strategist Location: San Francisco Bay Area, United States Profile: https://flows.cv/chrisegeberg ## Work Experience ### Board Member & Strategy Consultant @ HorizonMind, Inc. Jan 2024 – Jan 2025 | San Francisco, California, United States Advised this VR mental health startup on business strategy, opening up new markets and revenue streams and improving resource efficiency—and then communicating that to VC investors, as well as leading the development of a new website. ### Senior Product Manager, Stripe.com @ Stripe Jan 2021 – Jan 2022 | San Francisco, California, United States Responsible for driving conversion and engagement on stripe.com across all locales and customer segments, including an emerging enterprise segment. Organized the full-stack team and x-functional partners around proactive growth planning and capability roadmapping, including executive sponsorship and resourcing. Drove transformation and capability initiatives around measurement, experimentation, content management, and live chat. Led IA, navigation, and page experiments that often resulted in 8-17% lifts in conversion at scale. ### Senior Product Manager, Square.com @ Square Jan 2017 – Jan 2021 | San Francisco, California Responsible for opportunity discovery and prioritization, UX strategy, execution, experimentation, and measurement for square.com globally. Areas of focus included conversion paths, customer assistance journeys, IA & navigation, content strategy, platform capabilities, and measurement. Partnered with the engineering team to roadmap and build capabilities in advanced content management, experimentation, measurement, and CDN’s. ### Digital Program Management Lead @ Square Jan 2016 – Jan 2017 | San Francisco, California Managed a team of program managers who owned the creative/content roadmaps and execution for all of Square’s digital marketing channels, with a focus on square.com. Successfully supported new country and product launches, including ground-up site builds for Canada, Australia, the UK, and Japan. Partnered with the engineering team to develop a new content management platform and successfully managed the complex migration to it, as well as adoption and training. ### Lead Production Designer @ Square Jan 2014 – Jan 2016 | San Francisco Led production design for Square's public website across all locales. Developed tools and processes for scalability and quality, which were instrumental in major country and product launches during a period of hyper growth. ### Website and Branding Consultant @ Unknown Jan 2007 – Jan 2014 | San Francisco Bay Area Helped clients develop powerful brands via compelling digital experiences that engage users and drive sales. Produced, launched, and maintained successful e-commerce properties and brand identity systems. Developed processes and tools that support scalability, affordability, and a quality user experience. ### Business Incubation & Marketing Intern @ Green2Gold/Small Business Entrepreneurship Center Jan 2008 – Jan 2009 Green2Gold is a sustainable business incubator with the mission to develop, protect, mentor, and rapidly commercialize new energy and environmental technologies, sustainable enterprises, products, and services for the consumer, government, and business marketplaces. ### Campus Marketing Representative @ Apple Jan 2007 – Jan 2008 | Santa Barbara, California Designed, executed, and managed Apple's on-campus marketing and customer outreach campaign at UCSB, targeting students, faculty, administrators, and parents. Responsible for increased awareness of the brand, a stronger brand perception, and increased sales. Created compelling marketing materials that appealed to broad audience and exceeded expectations. Asked to produce company-wide templates of particularly successful campaigns. ### Web Designer @ Unknown Jan 1999 – Jan 2005 | San Francisco Bay Area ## Education ### B.A. in Business Economics; Minors in Business Communication and Technology Management UC Santa Barbara ### Accelerating Innovation With A/B Testing | Winter 2022 Cohort Sphere Jan 2022 – Jan 2022 ### Causal Inference & Research Design Sphere Jan 2022 – Jan 2022 ### Presenting Data and Information Graphics Press LLC Jan 2018 – Jan 2018 ## Contact & Social - LinkedIn: https://linkedin.com/in/chrisegeberg --- Source: https://flows.cv/chrisegeberg JSON Resume: https://flows.cv/chrisegeberg/resume.json Last updated: 2026-03-25