• Developed organizational structure and operating model for platform growth

• Led Executive Director search and full leadership hiring strategy

• Prepared organization for early-stage investment and expansion

• Pressure-tested strategy across accelerators, partnerships, and product-market fit

• Aligned teams around scalable mentorship and career pathways

• Rebuilt design operating model during hypergrowth, restoring delivery velocity

• Embedded design leadership into VP- and COO-level product strategy forums

• Shaped senior leadership hiring, including VP and several Principal Designers

• Produced Roblox’s first SF Design Week partnership, engaging thousands in-platform

• Founded Women in Design + Engineering ERG, expanding leadership pathways

• Stabilized design and research team through CEO transition and multiple VP exits

• Partnered with CEO to reset product, engineering, and design priorities

• Led design org rebuild and onboarding of new Chief Product Officer

• Established operating cadence that accelerated cross-functional shipping by 40%

• Aligned product, engineering, and comms around clearer execution

• Unified UX, research, and hardware under single operating model for a 50+ person org

• Elevated design to peer leadership with Product and Engineering

• Secured founder and CEO sponsorship for company-wide operating redesign

• Clarified ownership across UX, hardware, and brand to accelerate decision velocity

• Led Sonos’s first national agency RFP; selected Instrument to relaunch core app features

• Scaled brand org from 30 to 85 people, building high-output in-house agency

• Managed ~$10M budget, enabling scaled design, production, and brand output

• Expanded brand operations to Japan, establishing in-country creative capability

• Delivered 30+ global campaigns across print, video, and broadcast

• Built a 14-person producer org responsible for delivering all cross-functional creative