Leading the design of infotainment experiences for 42dot, with a focus on innovative use cases, user engagement, content integration, and seamless connectivity across in-vehicle systems, mobile apps, and web platforms. Collaborating cross-functionally to craft intuitive, dynamic interfaces while setting the creative direction for infotainment within the vehicle ecosystem. Working in both South Korea HQ and US HQ (Mountain View).

As the Creative Director within Cariad's Software Defined Vehicle (SDV) Hub, I spearhead the creative vision and design strategy for next-generation vehicle software experiences. I play a pivotal role in defining how users interact with and experience the innovative software-driven features in our vehicles, ensuring that the interface is both intuitive and visually compelling.

I led Rivian Vehicle UX concept design. We dove into design and concept work that lay outside—or augmented—the main design for production work. We collaborated with a wide range of internal and external teams and departments to provide UX expertise, visual design, concept development, and technical guidance.

Creative Director (but my official title is Director, UX VxD) at Telenav in Shanghai, China. I am responsible for cultivating a team of talented designers, innovators, and user experience experts in order to create a center of User Experience Design excellence for Telenav in Asia - and did just that.